How do you ensure high returns with your social media marketing efforts?!

Are you sure that your marketing campaigns on social media are paying off?!

No matter if you have a small or large business, you have to know your business ROI attained via marketing campaigns.

And, if the acquired ROI doesn’t align with your expectations, you need to change the way of marketing your business on social media.

The number of worldwide social media users is expected to reach 3.02 Billion by 2021. So, there is no end to the level of opportunities. You just need to follow the right approach.

But, are there any concrete ways to boost business ROI with social media marketing?!
This article is the ultimate answer to all your questions related to social media marketing.
Let’s start!

1.How to build deeper connections?

Humanize your brand

As a business owner, you must know the value of building connections with your customers and target consumers. You need to interact with your target market as a brand. And social media offers the best way to achieve that. You can utilize social media marketing to humanize your business and brand. This is possible when you use different social media platforms to interact with people.

When marketing your business, use social media to communicate as much as possible. Your campaigns should revolve around engaging audiences by getting their comments, questions, and feedback. Every campaign on social media should represent the personality of your brand. This way, you can give a face to your company that is loved by the customers.

Business ROI comes from the customers you attain and customers are ultimately people. So, you have to interact with them on a human level, so they start feeling a relationship with your brand. Social networks will make personal interactions easier.

2.Do you need changes in your content strategy?

do you need changes in your content strategy

Add value to your content with upcycle approach

Are you aware of the new buzzword in social media marketing?!

Upcycling is how smart business owners get improved business ROI with social media content. On social media, you can obtain maximum engagement by investing in video content creation. Upcycling is about dividing your video content into multiple pieces. This strategy will let you take one content piece and convert it into various formats and sizes. So, your content stays the same, just the format changes.

This can become a marketing goldmine for your business. You can repurpose your existing content in the form of videos, and social media posts. Then, the same content gets more engagement when circulated on social media networks. Hence, you have to invest less time, energy and money in content marketing. And in return, it delivers increased ROI for your business.

3.How to prioritize audiences and save marketing time consumption?

social media marketing strategies ranking xpress

Design your marketing campaigns around generation Z

You can save a lot of time by prioritizing audiences when marketing on social media. While it will broadly depend on your business type, Generation Z is the ultimate priority every business needs to follow. On social media platforms, Generation Z has started dominating the market. They are the consumers who spend money on buying products online and communicating with brands.

Social media offers the easiest way to find and prioritize this generation. Simply targeting this segment of your market can give you a significant level of conversions and boost your business ROI. Almost all big and small brands know and follow this idea by regularly promoting products for the Generation Z on social media. As a result, the social network channels bring the desired results in the form of revenue.

So, when you are designing marketing campaigns or ad campaigns, incorporate social media and customize your ads and posts for Generation Z.

But, what do they want from brands?!

Generation Z is all about the ease of finding products and purchasing them. Your social media campaigns should help these people with high-quality product images, necessary links and buying options. Also, you should not ignore the importance of Chatbots. Consumers are pretty comfortable with AI technologies these days. Technologies such as virtual reality, augmented reality and chatbots have become features of smartphones.

Facebook offers its own chatbot, which you can use for better customer engagement in lesser time consumption. A Facebook chatbot can do almost everything from order tracking, customer surveys, product search, customer service and more. This will bring your business to an autopilot, improving the ROI you attain from customer engagement.

[Read: 7 Tested Techniques to Improve SEO Ranking on Google.]

4.Where are the most loyal customers and supporters of your brand?

social media marketing tips ranking xpress

Execute brand advocate programs on social media

Your brand can gain more business simply by knowing the most loyal customers and supporters. These are the people who buy your product regularly and spread word-of-mouth about your brand. You have to know your loyal customer base and supporters to retain and help them market your business.

With brand advocate programs, you can utilize social media to identify your customers and passionate supporters. Then, you can study their interests, motivations, and habits as well.

But, how does this help?!

When you know the interests and motivations of loyal supporters, it will help you target similar motivations and interests to enhance your customer base. You can utilize the obtained conclusions in every channel of marketing.

Of course, you can find paid influencers to obtain rapid awareness. But, the word-of-mouth acquired with an advocate program lasts for a long time. You can increase brand awareness and counter criticism whenever required. Your loyal audiences can bring a significant change in the perception of your brand online.

5.How to stay relevant in a rapidly changing market?

Conduct demographic research regularly and utilize ad creative variations

Like every other businessman, you feel overwhelmed with the dynamic pace of the market these days. The trends and perceptions keep on changing online, which makes it difficult for you to ensure a high ROI.

Well, if the market keeps on reshaping itself, you need to reshape your marketing strategy as well. And for that, you need to conduct demographic research continuously. This has become essential for all marketing formats you choose, including social media marketing. New trends, new phrases, and new words keep on appearing on a weekly basis.

You can’t deliver meaningful content or engage audiences without knowing the flow of their interest at a particular moment of time. So, this research is essential to attain key insights related to current and upcoming trends, which you can leverage before your market competitors.

Ad creative variations are another way to tackle the issue of dynamic markets. You have to create variations of ad copies and imagery to keep your brand exposure fresh every single time. Seeing the same images and copies will bore your audience.

With a large variation in ad creatives, you won’t have to worry about the high frequency. On social media platforms such as Facebook, you can do this at a low cost. Facebook allows 30 creatives with its Dynamic Creative feature. After that, the platform automatically changes the assets when representing them to your target audiences.

6.How to turn online audiences into offline shop visitors?

social media marketing tips Ranking Xpress

Tag your location on social media

If your business has one foot online, and the other foot offline, you need to pay attention to this tip. Your local business can boost ROI only by getting customers to visit your offline shop. For instance, if you have a restaurant, you would want your online audiences to know where your restaurant is. Hence, it becomes necessary to utilize social media to target your local market.

From social media business pages to every post, you should never miss tagging the location of your business. This simple step can upgrade the level of relevance in your online audience engagement.

Location tagging is available on most social media platforms such as Facebook and Instagram.

7.What is the secret to building trust among audiences?

social media tips ranking xpress

Find a balance of sales-driven and engagement-driven content

It is extremely important to never forget that marketing is more than just driving sales. Hence, your approach to content marketing on social media should concentrate on sales as well as engagement. Now, engagement-driven content can involve promotion posts, problem-solving videos, explainer videos and more.

Your business needs to become authentic, credible and trustworthy in the eyes of your target consumers. In the modern age of marketing, it is possible when you genuinely try to help them with your content. Of course, the content has to be aligned with what they want to know. And not every post has to try persuading audiences to make a purchase.

When you help your audiences on social media, it increases the returns obtained by promotional and sales-driven content. A consumer will pay more attention to your ads after getting impressed by your post that solves a critical problem. So, find the right balance of content objectives.

[Read: 10 SEO factors to rank faster in 2019.]

8.Why does consistency across multiple channels matter?

social media marketing tips RankingXpress

Use social media to develop and retain consistency

The consistency of your brand across all marketing channels is a key factor in deciding overall ROI. Among all the marketing channels, social media platforms are the most sensitive ones in terms of brand consistency.

Brand consistency is about the values, language, content, morals, and stands you take as a brand. Social channels are visible to all the audiences. Every single person can monitor your brand on different platforms. So, you can’t switch your values, language or stands from channel to channel. For instance, if your brand is known for creating organic products, you can’t collaborate with a brand that creates artificial products of any kind.

Similarly, the language of your brand plays a big role. You have to decide one best-suited language approach and follow it across channels. The selection of every word and the formation of every sentence should align with your brand personality. Do you have a hip fashion brand?! Or, does your brand offer business management services? The answer to these questions will decide what sort of language you should follow. Then, you need to stick to that language across all social networks.

The maintenance of brand consistency elevates brand recognition. It also increases the engagement level and strengthens customer perception. Eventually, you start getting fruitful results in the form of business ROI.

9.Can you do it all alone?

Form social media collaborations with other brands

Social media platforms allow networking for people. And the same is possible between companies and brands. You don’t have to try to accomplish your ROI goals alone. Social networks offer a chance to form short-term and long-term collaborations with relevant brands. You can find collaborative opportunities and co-exist with brands. This is a smart move to attain wider exposure with lesser investment. No need to mention that it will skyrocket your business ROI in every possible way.

When collaborating, it is necessary to find the right brands and people, as per your industry and target market. Don’t feel tempted by every opportunity you get. Choose wisely by evaluating the level of exposure and the type of market a brand or an influencer can offer to your business.

10.How to maximize reach with every post?

how to maximize reach with every post

Use different formats of video content on social media

From Facebook and Snapchat to Instagram and Twitter, videos have started dominating in different formats. People prefer watching videos on social networks for different reasons. You can engage such people by entertaining and informing them. On Instagram, you should leverage IGTV to enhance your reach. Plus, you can create Live Videos on Facebook and Instagram to engage more people. But make sure that you choose the best-suited time to publish your videos.

A final tip would be to pay close attention to the analytics of social media networks. They are the gold mines of everything you want to know about your customers in terms of activity, demographics, habits, and behavior.

Follow all these tips and you will be able to boost your business ROI with social media marketing. Hopefully, you feel confident about social network marketing now!

You may like to read:

10 SEO factors to rank faster in 2019

7 Tested Techniques to Improve SEO Ranking on Google

A Digital Approach to Empower Your Business

136 Replies to “10 powerful social media marketing tips to boost your business ROI”

  1. Does your website have a contact page? I’m having a tough time locating it but,
    I’d like to send you an e-mail. I’ve got some creative ideas for
    your blog you might be interested in hearing. Either way, great blog and I look forward
    to seeing it grow over time.

    My web-site :: CBD for sale

  2. Please let me know if you’re looking for a article writer for your blog.
    You have some really good posts and I think I would
    be a good asset. If you ever want to take some of the load off, I’d really
    like to write some content for your blog in exchange for a link back to mine.

    Please send me an email if interested. Kudos!

    Review my blog – CBD oil for dogs

  3. Very great post. I simply stumbled upon your weblog and wished to say that I have truly loved browsing your blog posts.
    In any case I will be subscribing on your rss feed and I am hoping you write again very soon!

  4. An outstanding share! I have just forwarded this onto a colleague who has been conducting a little homework on this.
    And he in fact bought me dinner simply because I found it for him…

    lol. So allow me to reword this…. Thanks for the meal!!

    But yeah, thanx for spending some time to
    talk about this topic here on your internet site.

  5. Do you have a spam issue on this website; I also am a blogger, and I was wondering your situation; we have developed some nice methods
    and we are looking to trade techniques with others, why not shoot
    me an e-mail if interested.

  6. I do believe all the concepts you have introduced
    in your post. They are very convincing and will certainly
    work. Nonetheless, the posts are too quick for novices.
    Could you please prolong them a bit from subsequent time?
    Thanks for the post.

  7. It is in reality a nice and helpful piece of information. I am satisfied that you shared
    this helpful info with us. Please keep us up to date like this.
    Thanks for sharing.

  8. Fantastic goods from you, man. I’ve understand your stuff previous to and you are
    just too great. I really like what you’ve acquired here, really like what you are stating and the way in which you
    say it. You make it enjoyable and you still take
    care of to keep it sensible. I can not wait to read far more from you.

    This is actually a tremendous site.

    Also visit my site :: buy cbd gummies

  9. I’ve been browsing on-line greater than three hours today, but I never found
    any attention-grabbing article like yours. It’s beautiful price sufficient for me.

    Personally, if all webmasters and bloggers made just right content material as
    you probably did, the net will likely be much more useful
    than ever before.

    Feel free to surf to my web blog :: CBD gummies for sale

  10. I’m curious to find out what blog system you are
    using? I’m having some small security problems with my latest blog and I’d like to find something more safe.
    Do you have any solutions?

    Feel free to visit my blog – delta 8 thc

  11. Thanks for your marvelous posting! I really enjoyed reading it,
    you might be a great author. I will be sure
    to bookmark your blog and may come back later in life.
    I want to encourage continue your great posts, have a nice afternoon!

    My web-site delta-8-THC

  12. I am extremely impressed with your writing abilities as well as with the
    structure in your blog. Is that this a paid subject matter or
    did you customize it yourself? Either way keep up the excellent quality
    writing, it is uncommon to peer a great weblog
    like this one nowadays..

    Here is my web site: best CBD gummies

  13. Awesome blog! Is your theme custom made
    or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my
    blog shine. Please let me know where you got your design. Bless you

    My site: delta 8

  14. I enjoy reading an article that will make men and women think.
    Also, many thanks for allowing for me to comment!

    My website cbd

  15. Heya i am for the primary time here. I found this board and
    I in finding It really helpful & it helped me out much.
    I hope to give something back and aid others like you aided me.

    Feel free to visit my page … cbd products

  16. An interesting discussion is definitely worth comment.
    I do believe that you should publish more on this topic, it might not be a taboo matter but usually people do not speak about
    such topics. To the next! Best wishes!!

    Also visit my homepage – gold bee

  17. After I originally commented I appear to have clicked the -Notify me when new comments are
    added- checkbox and from now on whenever a comment
    is added I get 4 emails with the exact same comment.
    Perhaps there is an easy method you can remove me from that service?

    Appreciate it!

    Feel free to surf to my web blog – cbd gummies

  18. An impressive share! I’ve just forwarded this onto a co-worker who has been conducting a little research on this.
    And he actually bought me dinner because I discovered it for him…
    lol. So allow me to reword this…. Thanks for
    the meal!! But yeah, thanx for spending time to talk about this
    subject here on your web page.

    My website – area 52 delta 8 THC products

  19. I was more than happy to uncover this page. I need
    to to thank you for your time for this particularly wonderful read!!
    I definitely enjoyed every bit of it and I have you saved to fav to see new stuff in your site.

    Here is my website: delta 8 thc carts

  20. Have you ever considered writing an ebook or guest authoring on other
    sites? I have a blog based upon on the same ideas you discuss and would love to have you share some stories/information. I know my audience would enjoy your work.
    If you’re even remotely interested, feel free to send me an e mail.

    Stop by my blog post; CBD gummies for sale

  21. Hello are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to
    make your own blog? Any help would be greatly appreciated!

    Feel free to surf to my blog post – cbd gummies

  22. I simply couldn’t leave your site prior to suggesting that I extremely enjoyed the standard information an individual supply to your guests?

    Is going to be back incessantly in order to inspect new

    P.S. If you have a minute, would love your feedback on my new website
    re-design. You can find it by searching for «royal cbd» — no sweat if you can’t.

    Keep up the good work!

    my blog delta 8

  23. Hello, i think that i saw you visited my
    site thus i came to “return the favor”.I am trying to find things to improve
    my site!I suppose its ok to use a few of your ideas!!

    Also visit my page – slot

  24. Hi, I desire to subscribe for this weblog to obtain hottest updates, therefore where can i do it please help out.

    My website; best thc gummies – Elma

  25. Koh Samui is an ideal place for exploring yoga due to the outstanding natural beauty of the island. Most of Koh Samui is still considered unspoiled and unpolluted. Time on Koh Samui is an opportunity to relax, unwind, explore and focus on yourself. Enjoy the natural energy of palm trees, white sand, purple sunsets, turquoise waters, dense jungle, and exotic waterfalls. Despite being so easily accessible, Samui remains an idyllic island in the sun. Koh Samui is easily reached via an increasing number of direct international flights and over a dozen daily 1-hour flights from Bangkok. Arrive easily with a direct flight from any Asian hub on Bangkok Airways. Our award winning airport will receive you with a selection of shopping and eating options making flying in or out of Samui a breeze. If you’re traveling on a budget, and feeling brave, you can also reach the island via ferry from the mainland Thai city of Surat Thani. Be sure to check ferry times as the schedules are sometimes limited. Vikasa is just a fifteen minute drive from the Samui Airport. Airport pick-up is provided but not complementary for all guests, please for more information get in contact with us. Vikasa Yoga retreat in Thailand is much more than just a hotel with yoga. Vikasa Yoga Re­treat is a transformational, inspiring, and life-changing experience and one of the most reputable places to learn and practice yoga in Thailand. Our rooms are modest, yet comfortable and clean. The landscape and the surroundings are absolutely stunning, there are no words to describe them. You will have to climb a lot of stairs, but the view from the top is so worth it. You might make discoveries here that will create a major shift in your consciousness and even be the beginning of a major change in your lifestyle. And you will definitely meet some amazing people and make some new friends for life.

  26. Admiring the commitment you put into your blog and in depth information you present.
    It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed information. Fantastic read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

    Feel free to surf to my website :: best delta 8 gummies

  27. Hello there! This post couldn’t be written much better!
    Reading through this post reminds me of my previous roommate!
    He always kept preaching about this. I am going to
    send this article to him. Pretty sure he will have a great read.
    Thank you for sharing!

    my web-site buy Instagram likes (

Leave a Reply

Your email address will not be published.

Do you want more traffic?

We are determined to make a business grow. Our only question is, will it be yours?

About Ranking Express

The name “RankingXpress” has been inspired by the very basic concept of digital marketing. “Ranking” plays a huge role in SEO and the overall digital marketing strategy. From the very beginning, we felt that marketers and businesses need a comprehensive learning platform that helps them to drive their digital success quickly and expeditiously. So, we founded this informative platform for you and named our blog “RankingXpress.”

Need Marketing Help?

We are digital thinkers, doers, and everything in between. We love to share everything we know about digital media with you.

"We makes marketing delightful and simple. That's the way it should be."