SEO Starter Guide: 7-Easy Steps to Improve Your Keyword Rankings on Google

Top ranking keywords on Google have become paramount to success for any online business. Everyone wants their website to be at the top of Google for any given keyword or search term. Well, that isn’t impossible to achieve if you are doing your SEO practices in the right direction. 

Keyword ranking is a repeatable process that requires consistency, creativity, and commitment. If all this seems too much, you can always consider hiring a reputed digital marketing agency to help you out.

Before we move ahead, let me ask you a simple question.

Do you want to drive loads of traffic to your website? Well, your answer would obviously be “YES” because who doesn’t?

People often assume that higher website traffic equals higher revenue. But unfortunately, this is not how it works. There are possibilities that your website will get immense traffic but your revenue will not boost at all.

In simple words, you need to attract the right audience or else your website ranks won’t be able to help you, despite your consistent efforts to be at the top. You just need to prepare yourself, as there is so much you have to do to make your keywords rank at top results and for the relevant audience.

To help you out with all these things, we are presenting you with this amazing SEO starter guide that will introduce you to some simple yet actionable steps to bring better Google ranking results for your keywords. 

Here’s a Checklist to You Need to Make Your Keywords Rank on Google 

Conduct Extensive Keyword Research

It’s not always the keywords you think should be targeted with your SEO ranking campaigns. You need to pick up the best keyword research tools to know about the density of the keywords you have been targeting. When you are picking up the keywords, here are the things that should be taken into the consideration:

  • Pick up the keyword with better volume, but not too much.
  • Select the keyword that is relevant to your business.

Start by Improving Your On-Site SEO

On-Site SEO is one of the most effective ways to make your keywords rank organically. Just by optimizing your website pages according to Google’s algorithms, you will be able to witness the change in your ranking results. Here is what you need to do for on-Page SEO:

  • Use content that is interesting and relevant to your audience.
  • Incorporate Keywords in the first 100 words of your content wisely.
  • Start building more and more outbound links to bring attention to your website.
  • Write Captivating Meta Titles and descriptions for each website page.
  • Make use of high-performing keywords in the URLs.
  • Post lengthy content and use keywords throughout your content strategically to make it discoverable in search results.
  • Leverage internal linking to strengthen your website linking structure.

Get Familiar with the Ranking Algorithms of Google

We all know how Google keeps making amendments in its ranking algorithms. If you want to achieve long-term success then you must keep yourself updated with what’s coming new. There are many great resources that you can use to keep track of major changes in search engine algorithms like Moz’s Google Algorithm Change History or Google Webmaster Central. This way you can keep track of all the important information to gain better ranking results.

Evaluate the Current Performance of Your Website

If you really wish to improve the rankings of your keywords then you must do some groundwork. You should know what exactly is the condition of your website ranks and how well they are likely to perform. There are so many tools that you can use to perform this task. You have to run some important tests on your website to check its speed and health. However, if you require professional assistance for this task then don’t think twice before hiring Best SEO Services Agency.

Keep an Eye on Competitors

After you have got settled with the evaluation of the current position of your website, it’s time to move on to the next step. You need to see what your competitors are already doing. There are multiple ranking factors and you need to keep your eyes on those that correlate highly with website traffic and rankings like page authority, domain authority, content type, targeted keywords, etc. This would provide you a direction to move forward in. Keep looking for ways that differentiate your brand from others. 

Lower Down the Bounce Rate of Your Website

The next step is to work on the bounce rate of your website. This matters the most as bounce rate is considered as one of the most powerful ranking factors. Google would never bring your website to the top-ranking results if visitors landing on the website are bouncing back to other search results. Start optimizing your website and add more internal links to your content. Also, work on minimizing the loading time of your website so that it doesn’t take forever to load for the users. 

Keep Tracking the Results

So, at this point, you can’t just leave your SEO efforts unattended. Even if all your SEO strategies are yielding results and your website is in good ranks, you must track the results. You can use tools like Google Analytics or Google Search Console to see how well your strategies are performing. Make sure your content is properly optimized, is of high quality, and completely discoverable in the search results.

Boiling It Down…

This all brings us to the end of our blog. Hope these SEO tips could bring the results you have always desired! At first, you might get this feeling that Google won’t ever approve of your website to get better ranking results then you are not alone. Always keep in mind that SEO takes time to respond but always delivers long-term results. 

Need Professional Help for Better SEO Ranking Results? If you have been looking for a top-rated SEO agency with professionals then look no further and reach out to RankingXpress Digital. The team here is committed to implementing the strategies that not only boost your website ranks but also yield profitable results. Get more details about services at

SEO Guide

Is SEO Still Relevant In 2021? Things You Need To Know?

Every passing year, many old SEO trends gradually sink into oblivion and many new surfaces to make another history. But every year, trends that drive into the SEO industry depend upon factors surrounding the consumer market and Google Algorithm changes. 

Watch Our video now!


Similarly, this 2021 and whole world awaits new SEO trends to follow and act up on. However, a few people in your knowledge might also be thoughtful about its relevance because almost every field has some setback after a pandemic struck the cord. 

For such people, it would be mandatory to know that SEO is not going anywhere. In fact, it will grow to be stronger and bigger. Moreover, with time, every organization will have to optimize their website presence according to the changes made by Google Updates.

SEO will emerge and remain evergreen

Many articles in 2020 claimed that SEO would sink into oblivion in 2021 to never to come back. SEO will remain intact with the arrival of some new updates and some old trends being reabsorbed in other divisions of digital marketing. 

This year, search engine optimization will give more importance to local SEO, and other parameters like structured data will seep in. All in all, SEO 2021 is going to be more competitive and highly technical. 

It will even challenge SEO experts to learn the new trends and become adaptable as soon as possible. But before you all get overwhelmed about the hard work needed in the future, let us first learn about the SEO trends in 2021.

You can also read: 7 Tested Techniques to Improve SEO Ranking on Google

The new SEO trends of 2021 to become more relevant 

  • User metrics will decide the webpage ranking

Google will implement a new methodology named ‘Core Web Vitals’ to rank websites for better user experiences. It will now trust User Metrics to make the final decision about websites’ ranking on SERPs. This new methodology will be a tie-breaker when two or more websites have relevant and high-quality content.

Also, core web vitals will help webpages to qualify for Top Stories on Google Bar.

How will you do it?

Core web vitals have multiple factors to improve on. Overall you will have to improve vitals, including page contents, page speed, UX report, etc.

  • Mobile-indexing will become more stricter

In 2016, Google took this erstwhile decision of ranking websites based on their mobile version instead of the desktop version. However, the implementation took more considerable time than thought. Now, Google has made it a clear verdict. Now, Google has completed the process. Its transition will start from March 2021. The websites with no mobile version will be ruled out while ranking on search pages. 

How will you do it?

Get to know the checklist prepared by Google and implement it as soon as possible. You should make sure that your mobile version responsive. 

  • EAT factors will make the bigger picture

EAT stands from Expertise, Authority, and Trustworthiness. Although it is a controversial topic in the SEO world, yet it has immense use. It is slightly on the fair side to say that Google cannot accurately answer EAT-related questions; however, it can still check whether the content present on certain websites is relevant to the search phrase or not. 

How will you do it?

To implement EAT factor, you will have to follow secure protocols and strengthen your backlinks. Old backlinks will also do wonders in this case. 

  • Local SEO will be more complex

In the beginning, Google served suggestions based on the proximity to the local user (searcher). It sometimes allowed users to land to the best services nearby, and sometimes they felt cheated. 

However, over the course of time, Google shifted its parameters and influenced local businesses a lot with its new tools. With GMB (Google My Business), it has opened new proximity for service providers to stay afloat at the front. 

But with this, the complexity has risen. That can only be eased if the experts have full command over GMB and its new features. 

How will you do it?

You can overcome the obstacles by getting trained in GMB and its implications. You should fully optimize your Google My Business listings and upgrade every attribute, including reviews, questions & answers, correct address, communication information, etc.

  • Backlinks will phase out, and web of entities will rise

With the passing of time, Google has collected more than 5 billion entities, not only people but also songs, movies, books, companies, etc. This number has to grow bigger in the coming year, which will have a visible impact on Search Engine Algorithms. 

Moreover, why wait for the future while Google has already started implementing entities based on web ranking rather than based on Backlinks. The model will help Google understand the trustworthiness of various companies catering to the same services or relatable products in the online market. 

How will you do it?

This task can be a tad more complicated with respect to backlinks and related keywords. Here the organizations will have to define entities related to business/products, claim their GMB profile, etc. Here, the use of structured data will work wonders.

  • Artificial intelligence will govern search fully

Google has been taking a great leap in AI (Artificial Intelligence) since time immemorial. It started with RankBrain in the year 2015 and then culminated into BERT in the year 2019. It made it pretty feasible for Google to answer queries in a better way and produce search results. 

In the series, BERT has become the most renowned tool and has been used nearly 100% for queries in the English Language. With the help of BERT, it will be easy to get the gest of queries made by users to answer it in better ways even if the searched phrase has incorrect spellings, lexical ambiguity, etc. 

How will you do it?

For utilizing BERT efficiently, websites will have to produce content for users, not for Google search. You will have to place keywords more sincerely rather than stuffing in awkwardly. It will require great command over writing skills. 

  • Structured data will manifest everywhere 

Structured data implementation has never been a new thing in the SEO world. It has been there for many years, but its importance has grown over time. With many recipe websites trending in recent decades, it has been fruitful for a neat presentation.

In 2021, when local SEO will become of more importance, structured data will be coherently used. Local businesses, with its help be able to mark their company address and details for better search results. 

How will you do it?

Gaining Expertise in structured data will force you to learn HTML and imply it with Structured Data Markup Helper. You can also do it manually or ask the help of experts. 

  • Google will be more specific in search with the use of BERT 

Googlenow has a more powerful tool BERT (Bidirectional Encoder Representations from Transformers), which will help to retrieve the smallest of the content from the webpage. With the help of BERT, it will be able to search exact phrases as asked by a web surfer. With this tool, users’ queries will be answered more precisely rather than jumbling them up into the web of irrelevant webpages. 

How will you do it?

To match up with this trend of SEO 2021, you will have to be very specific about your content. You may add FAQ schema and questions to be more specific. 

So, follow the above trends and stay afloat!! SEO will never lose its relevance!!

Consult your business with us!

You can also read our recently published blogs:

10 powerful social media marketing tips to boost your business ROI

Complete SEO Audit checklist to boost website ranking

B2B Marketing Strategies – Your Way to Success

Is SEO Worth the Expense?What Kind of Businesses Need Local SEO Services?

SEO 2021

Is SEO Worth the Expense?

Is SEO Worth the expense? Does it continue to invest time and money in SEO to change Google’s algorithms and continue to pay off, these results too quickly? To determine whether SEO is, in fact, worth the expense and resources, you should consider carefully what “it” is that you want to get out of SEO investment.

SEO is not like how many people claim it. SEO is neither a static product nor a magical answer to all your business problems. SEO is a science; a constantly evolving practice that requires a human element to notice trends, patterns, and potential threats.

So, if you are curious to know if SEO is worth it – time and expense investment – read on. There are three important qualitative factors to consider before determining whether SEO is really worth the expense.

What can SEO do for your business?

While you have probably heard that SEO can develop your bottom line, this is only true when all stars align correctly. SEO is not a direct factor in increasing your company’s revenue — sales are a direct factor. SEO is a strong indirect factor that can help generate new revenue opportunities — but it is not the end-all-be-all.

So what does SEO do?

SEO services bring organic traffic to your website by properly ranking your website in search engines and providing a valuable user experience. User experience is an increasingly important ranking factor in SEO which is even more apparent with Google’s recent switch to make website speed a straight ranking factor!

For SEO to increase your bottom line, your website needs to be able to handle organic traffic and create funnels for sales. No call to action? Invisible Contact Information? No cost of organic traffic is going to help you.

Is Organic Traffic Better Than Paid Traffic?

Some people think that early traffic is better traffic. Other website owners consider the quality of traffic to be better. In addition, many business owners consider cheap traffic to be a better option.

It divides traffic into three categories:

  • Site Traffic (early traffic better)
  • Traffic quality (quality traffic better)
  • Traffic costs (cheap traffic better)

Also Read: Complete SEO Audit checklist to boost website ranking

Below are comparison between SEO and PPC that make easier to understand is SEO worth the expense:

SEO delivers traffic slower than paid / PPC

If traffic speed is a big concern for you, then SEO may not be the best route to take initially. SEO takes time. When you do SEO on your website, you are essentially trying to earn popularity. When a website or page is online, it is one of the millions of people who have gone online on the same day!

SEO often gives higher quality visitors than PPC

People do not trust advertisements. Ad-blindness is a growing list of ad blockers that shows us that people are really fed up with advertisements.

More than 70% of people will happily scroll past advertisements to see organic results because organic results express more trust than paid advertisements. This trust takes the visitor to your website. The visitor knows that your website has earned its placement – it is not paid for directly.

As long as you are targeting the right keywords on the page and the value is provided after the visitor hits the website, your pay will be higher with organic than a paid visitor.

SEO saves more cost-effective visitor than PPC

PPC which means “pay per click” derives its name from the acquisition it provides. You pay for each click. When someone sees your PPC ad on Google, or Facebook, and they decide to see you, you pay for it. Cost-per-click (“CPC”) will be a variable rate based on the quality of your ad and the competition in your location. You can spend $ 1.00 per click or as much as $ 70 per click with PPC!

SEO services, on the other hand, are not based on a PPC basis. Once your website arrives on the first page of Google, you will start receiving organic clicks on your page. The beauty is, you do not pay for every click!

If you are currently spending $ 2000 per month on PPC, then an SEO strategy may ultimately allow you to spend less on PPC and get “free” clicks through organic search results.

Also Read: 7 Tested Techniques to Improve SEO Ranking on Google

SEO is an investment

Let’s first take the idea of ​​SEO as being an “expense” from your mind. SEO is an investment in your company. You are building a property by developing a website and content that will last as long as your company. Every dollar that is put into an SEO campaign will produce results that stay with your company. On the other hand, paid advertising (PPC) can gain a quick edge, but it will disappear immediately when you stop throwing dollars at it.

So, how much should you invest in SEO?

The amount can vary from agency to agency and industry to industry. Typically, you should expect to pay $ 300- $ 500 for some single location local, low-competition, local, SEO.

In addition, multi-location, national, and strong competition SEO will see recommendations from $ 1000- $ 6000 per month. The investment that is right for you will depend on what your goals are, the lifetime value of your customers, and how you are currently spending your marketing budget.

So, Is SEO Worth the Expense?

If your marketing budget allows, search engine optimization is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to get free traffic.

If you have a small, one-man shop, SEO is still a very important investment, but it may make more sense for you to perform SEO on your own to hire an agency to handle it.

Final Words

By observing all the points mentioned above, the end result comes out to be that SEO is a valuable investment and worth the expense that can help your business grow and flourish forever.

Discuss your project with us. Get free consultation!

SEO service

How to grow your business during coronavirus (covid19)?

Tough times calls for togetherness & we will fight against COVID 19 by combining efforts of our Government and Civil Society, said Prime Minister, Narendra Modi in one of his tweets on Twitter. We are all aware of his bold steps to safeguard the citizens of the country by performing exceptional services to fight against the global pandemic.


Before we begin to dive into our topic, we hope all of you are in the best of your health and taking appropriate measures to stay safe during these tough times.

We are all familiar with the nuisance created by the global pandemic and the turmoil it has created in our lives and particularly in how businesses operate.

The lockdown imposed by the government has drastically impacted every business sector and continuing to do so. The biggest hits have been taken by businesses that are start-ups due which many chose their operations to shut down and too many they are working with disruptions.

In one of the surveys conducted by FICCI (Federation of Indian Chambers of Commerce & Industry) jointly with Indian Angel Network, they have found that,

70 percent of start-ups stated that their businesses have been impacted by COVID-19. 12 percent of strt-ups have shut operations and 60 percent are operating with disruptions.


Even moderate to high scale businesses have taken the blow of downfall in this world-scale virus shutdown. However, these tough times should not make us sit down and wait for it to end.

Online marketing has become the key of the hour for businesses to turn the tables upside down by working in these extreme times and respond to the crisis with a definite plan.

Are we dealing in the right way with our customers?

There are several questions marketers must ask themselves to indulge in better performance during COVID-19 for upscaling their business.

  1. Can we add more value to our customers? If yes, what are the ways we can?
  2. Does our current approach suit our business objective?
  3. Is our website ranking well enough with current SEO strategies? We’ve made a SEO audit checklist, check it now!
  4. Are we complying with the business guidelines imposed during unlock?

Don’t just ask, start creating!

If one of the main aims of your business is to create thought leadership for your company, do it right away. The ever-growing need for content has brought us to another era where the success of any business is really ‘content’, and we all know that content is the king in every aspect.

What all we can create and do?

  1. To empathize with the customer, we must create content illustrating that we care for them in every aspect.
  2. Create blogs, articles, social media posts, videos to help the customers rather than sell. How about you learn some social media tips right now and begin harvesting positive ROI’s?
  3. Build engagement with our customers on places where they are most active. Give powerful customer service experience to build powerful conversations to increase brand reputation.
  4. Reach out to customers and help solve challenges that they are facing with your brand or services.

These are just a few points that marketers must deal with their businesses and also grow in unlikely times.

How about we look into some useful considerations for businesses to grow in COVID-19 situations?

  1. Grow Digitally: Businesses should leverage every aspect of digital marketing in their marketing plans during this time. PPC, Google Ads, Social Media Marketing, SEO are the major players of digital marketing which can create better opportunity to reach to target audience. How you approach digitally is the key factor to consider for better growth of your business?
  2. Refine Social Profiles:Business that have transparent and informational social profiles are tend to attract more attention. Make sure that your customers can find you on platforms they are most active. Social Media Marketing is the growing need and you must learn effective tips to gain traffic to your website. Optimize your company pages and public profiles for better reach. It is a must to expand your LinkedIn network (if you are into B2B). Connect with eminent and industry experts to gain industry insights and leverage them into your marketing plans.
  3. Video Marketing: The best time to play with the odds is now. If your business has never included videos in the marketing plans, the right opportunity is now. Create a basic video plan and test it within your internal team and then see if it works with your target audience.
  4. Powerful Hashtags: Hashtags have never gone out of date for any business as it is the right time to research for branded hashtags that are gaining popularity in your relevant industry and use it wisely.
  5. Host Webinars or Go Live: Going Live and hosting webinars in such times is the easy to grow success plan. Pick a topic that resonates with your target audience and host a webinar on it.
  6. Invest in Chat: As businesses have moved into digital space due to Covid-19, investing in chat across different sectors of consumer goods is booming.

The best practices that we have shared with you will lead to the healthy growth of your business. The easiest way for your audience to grow along with you will be through careful optimization and catering to quality rather than focus on quantity.

At RankingXpress, we give you amazing insights into current trends and tips on growing your business digitally. Tune with us and we’ll help you deliver the best results.

Want to grow your business in this critical time consult with us!

10 SEO factors to rank faster in 2019

10 SEO factors to rank faster in 2019

7 Tested Techniques to Improve SEO Ranking on Google

10 powerful social media marketing tips to boost your business ROI

how to grow your business during coronavirus(COVID-19)-RankingXpress

10 powerful social media marketing tips to boost your business ROI

How do you ensure high returns with your social media marketing efforts?!

Are you sure that your marketing campaigns on social media are paying off?!

No matter if you have a small or large business, you have to know your business ROI attained via marketing campaigns.

And, if the acquired ROI doesn’t align with your expectations, you need to change the way of marketing your business on social media.

The number of worldwide social media users is expected to reach 3.02 Billion by 2021. So, there is no end to the level of opportunities. You just need to follow the right approach.

But, are there any concrete ways to boost business ROI with social media marketing?!
This article is the ultimate answer to all your questions related to social media marketing.
Let’s start!

1.How to build deeper connections?

Humanize your brand

As a business owner, you must know the value of building connections with your customers and target consumers. You need to interact with your target market as a brand. And social media offers the best way to achieve that. You can utilize social media marketing to humanize your business and brand. This is possible when you use different social media platforms to interact with people.

When marketing your business, use social media to communicate as much as possible. Your campaigns should revolve around engaging audiences by getting their comments, questions, and feedback. Every campaign on social media should represent the personality of your brand. This way, you can give a face to your company that is loved by the customers.

Business ROI comes from the customers you attain and customers are ultimately people. So, you have to interact with them on a human level, so they start feeling a relationship with your brand. Social networks will make personal interactions easier.

2.Do you need changes in your content strategy?

do you need changes in your content strategy

Add value to your content with upcycle approach

Are you aware of the new buzzword in social media marketing?!

Upcycling is how smart business owners get improved business ROI with social media content. On social media, you can obtain maximum engagement by investing in video content creation. Upcycling is about dividing your video content into multiple pieces. This strategy will let you take one content piece and convert it into various formats and sizes. So, your content stays the same, just the format changes.

This can become a marketing goldmine for your business. You can repurpose your existing content in the form of videos, and social media posts. Then, the same content gets more engagement when circulated on social media networks. Hence, you have to invest less time, energy and money in content marketing. And in return, it delivers increased ROI for your business.

3.How to prioritize audiences and save marketing time consumption?

social media marketing strategies ranking xpress

Design your marketing campaigns around generation Z

You can save a lot of time by prioritizing audiences when marketing on social media. While it will broadly depend on your business type, Generation Z is the ultimate priority every business needs to follow. On social media platforms, Generation Z has started dominating the market. They are the consumers who spend money on buying products online and communicating with brands.

Social media offers the easiest way to find and prioritize this generation. Simply targeting this segment of your market can give you a significant level of conversions and boost your business ROI. Almost all big and small brands know and follow this idea by regularly promoting products for the Generation Z on social media. As a result, the social network channels bring the desired results in the form of revenue.

So, when you are designing marketing campaigns or ad campaigns, incorporate social media and customize your ads and posts for Generation Z.

But, what do they want from brands?!

Generation Z is all about the ease of finding products and purchasing them. Your social media campaigns should help these people with high-quality product images, necessary links and buying options. Also, you should not ignore the importance of Chatbots. Consumers are pretty comfortable with AI technologies these days. Technologies such as virtual reality, augmented reality and chatbots have become features of smartphones.

Facebook offers its own chatbot, which you can use for better customer engagement in lesser time consumption. A Facebook chatbot can do almost everything from order tracking, customer surveys, product search, customer service and more. This will bring your business to an autopilot, improving the ROI you attain from customer engagement.

[Read: 7 Tested Techniques to Improve SEO Ranking on Google.]

4.Where are the most loyal customers and supporters of your brand?

social media marketing tips ranking xpress

Execute brand advocate programs on social media

Your brand can gain more business simply by knowing the most loyal customers and supporters. These are the people who buy your product regularly and spread word-of-mouth about your brand. You have to know your loyal customer base and supporters to retain and help them market your business.

With brand advocate programs, you can utilize social media to identify your customers and passionate supporters. Then, you can study their interests, motivations, and habits as well.

But, how does this help?!

When you know the interests and motivations of loyal supporters, it will help you target similar motivations and interests to enhance your customer base. You can utilize the obtained conclusions in every channel of marketing.

Of course, you can find paid influencers to obtain rapid awareness. But, the word-of-mouth acquired with an advocate program lasts for a long time. You can increase brand awareness and counter criticism whenever required. Your loyal audiences can bring a significant change in the perception of your brand online.

5.How to stay relevant in a rapidly changing market?

Conduct demographic research regularly and utilize ad creative variations

Like every other businessman, you feel overwhelmed with the dynamic pace of the market these days. The trends and perceptions keep on changing online, which makes it difficult for you to ensure a high ROI.

Well, if the market keeps on reshaping itself, you need to reshape your marketing strategy as well. And for that, you need to conduct demographic research continuously. This has become essential for all marketing formats you choose, including social media marketing. New trends, new phrases, and new words keep on appearing on a weekly basis.

You can’t deliver meaningful content or engage audiences without knowing the flow of their interest at a particular moment of time. So, this research is essential to attain key insights related to current and upcoming trends, which you can leverage before your market competitors.

Ad creative variations are another way to tackle the issue of dynamic markets. You have to create variations of ad copies and imagery to keep your brand exposure fresh every single time. Seeing the same images and copies will bore your audience.

With a large variation in ad creatives, you won’t have to worry about the high frequency. On social media platforms such as Facebook, you can do this at a low cost. Facebook allows 30 creatives with its Dynamic Creative feature. After that, the platform automatically changes the assets when representing them to your target audiences.

6.How to turn online audiences into offline shop visitors?

social media marketing tips Ranking Xpress

Tag your location on social media

If your business has one foot online, and the other foot offline, you need to pay attention to this tip. Your local business can boost ROI only by getting customers to visit your offline shop. For instance, if you have a restaurant, you would want your online audiences to know where your restaurant is. Hence, it becomes necessary to utilize social media to target your local market.

From social media business pages to every post, you should never miss tagging the location of your business. This simple step can upgrade the level of relevance in your online audience engagement.

Location tagging is available on most social media platforms such as Facebook and Instagram.

7.What is the secret to building trust among audiences?

social media tips ranking xpress

Find a balance of sales-driven and engagement-driven content

It is extremely important to never forget that marketing is more than just driving sales. Hence, your approach to content marketing on social media should concentrate on sales as well as engagement. Now, engagement-driven content can involve promotion posts, problem-solving videos, explainer videos and more.

Your business needs to become authentic, credible and trustworthy in the eyes of your target consumers. In the modern age of marketing, it is possible when you genuinely try to help them with your content. Of course, the content has to be aligned with what they want to know. And not every post has to try persuading audiences to make a purchase.

When you help your audiences on social media, it increases the returns obtained by promotional and sales-driven content. A consumer will pay more attention to your ads after getting impressed by your post that solves a critical problem. So, find the right balance of content objectives.

[Read: 10 SEO factors to rank faster in 2019.]

8.Why does consistency across multiple channels matter?

social media marketing tips RankingXpress

Use social media to develop and retain consistency

The consistency of your brand across all marketing channels is a key factor in deciding overall ROI. Among all the marketing channels, social media platforms are the most sensitive ones in terms of brand consistency.

Brand consistency is about the values, language, content, morals, and stands you take as a brand. Social channels are visible to all the audiences. Every single person can monitor your brand on different platforms. So, you can’t switch your values, language or stands from channel to channel. For instance, if your brand is known for creating organic products, you can’t collaborate with a brand that creates artificial products of any kind.

Similarly, the language of your brand plays a big role. You have to decide one best-suited language approach and follow it across channels. The selection of every word and the formation of every sentence should align with your brand personality. Do you have a hip fashion brand?! Or, does your brand offer business management services? The answer to these questions will decide what sort of language you should follow. Then, you need to stick to that language across all social networks.

The maintenance of brand consistency elevates brand recognition. It also increases the engagement level and strengthens customer perception. Eventually, you start getting fruitful results in the form of business ROI.

9.Can you do it all alone?

Form social media collaborations with other brands

Social media platforms allow networking for people. And the same is possible between companies and brands. You don’t have to try to accomplish your ROI goals alone. Social networks offer a chance to form short-term and long-term collaborations with relevant brands. You can find collaborative opportunities and co-exist with brands. This is a smart move to attain wider exposure with lesser investment. No need to mention that it will skyrocket your business ROI in every possible way.

When collaborating, it is necessary to find the right brands and people, as per your industry and target market. Don’t feel tempted by every opportunity you get. Choose wisely by evaluating the level of exposure and the type of market a brand or an influencer can offer to your business.

10.How to maximize reach with every post?

how to maximize reach with every post

Use different formats of video content on social media

From Facebook and Snapchat to Instagram and Twitter, videos have started dominating in different formats. People prefer watching videos on social networks for different reasons. You can engage such people by entertaining and informing them. On Instagram, you should leverage IGTV to enhance your reach. Plus, you can create Live Videos on Facebook and Instagram to engage more people. But make sure that you choose the best-suited time to publish your videos.

A final tip would be to pay close attention to the analytics of social media networks. They are the gold mines of everything you want to know about your customers in terms of activity, demographics, habits, and behavior.

Follow all these tips and you will be able to boost your business ROI with social media marketing. Hopefully, you feel confident about social network marketing now!

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10 SEO factors to rank faster in 2019


Search Engine Optimization aka SEO, as it is popularly called, is the art of ranking websites higher up on the results page through the application of various SEO tools. In recent years, it has become a game changer for website popularity as a website’s SEO score determines the number of people who would have the opportunity to go through it. In this age of cut-throat digital competition, it is crucial for companies to ensure their websites are SEO optimized as per the latest standards. This drives additional traffic to the website and provides a larger audience for their content or sales/service offered. Without ample SEO, it becomes challenging for users to locate the website, leading to loss of leads and sales generations for businesses.

SEO factors to rank faster

The top 10 factors that affect the SEO score of a website are as follows:

10. Secure Website

Google places a high priority on security offered for various operations by a website. Google looks upon factors like SSL certification and other forms of encryption to protect user data with high regard. User privacy is of utmost importance, and Google is no stranger to this. Hacking attempts made on a website can have drastic consequences for SEO scores, since it may lead to blacklisting. Complaints about lack of privacy and excessive cookie usage may also cause the website to lose its ranking. An SSL certification becomes the necessity for the website to ensure that this doesn’t take place. User data must be secured, and hacking attempts are repelled or rectified as soon as possible.

9. Website Load Time

Search engine shows a preference for websites that load quickly and are light on resources. Google has declared that it intends to display websites that provide optimum user experience, at the top. Again load time of a site is a significant factor a user takes into account while opening a website for the first time. Statistics show that a staggering 53% of users are likely to leave a website if load times are more than 3 seconds. Therefore, websites must ensure faster load times to avoid unnecessary penalization by users and search engines. Even mobile phone load times are taken into consideration, due to the growing consumption of the Internet on smartphone devices.

8. Positive Mobile User Experience

Over a year ago, Google announced that mobile-friendly websites would be ranked on to of the results page. This simplifies that if the website is not properly optimized for mobile consumption, that could spell real trouble for its SEO scores.

People can consider many factors to be considered for a positive mobile experience:

  • Whether large fonts have been used to enhance readability.
  • Whether navigation on mobile is hassle-free and easy to use.
  • Ensuring that mobile interstitial ads do not cover up relevant content.
  • Whether the website is responsive enough to adapt to each smart phone’s display.

7. Website Age and Reputation

Websites that are three years or older have an advantage in search results ranking. It is considered to be difficult for websites that are less than a year old to rank at the top unless SEO implementation has been top notch in all other aspects. An older website that has consistently delivered good quality content is ranked higher than new websites. Excellent reputation among users also contributes to a higher ranking. Users who have rated the website positively, repeat users, website traffic and page authority are significantly taken into consideration by Google and Bing. To utilize this feature, website owners must update their website regularly and keep working to enhance its usage. As time passes on, the website is poised to grow by leaps and bounds by maintaining a steady record at the website.

6. Technical SEO practices

Investment in technical SEO practices must be made in the following ways:

  • Keywords should be placed in headings to allow search engines to grasp the content of the article. Following this allows them to match relevant article with keywords from a Search request.
  • Meta descriptions are arguably an essential aspect for page ranking. They ought to be filled with keywords that are likely to match a search request. They have to be catchy and useful enough to convince users to click on the website link.
  • Images must also be optimized with alt tags being filled with essential keywords. Google’s Image Search feature is likely to look upon this technique with favor.
  • Schema Markups must be utilized wherever possible. It is a favorite technique that enables users to access more information about a website or an article via snippets. Search engines are also able to gather data effectively and able to understand what the article is all about. They give a much more professional and well-designed look to a webpage.

5. User Experience History

Google keeps track of previous visits made by users to a website and measures several statistics to rank a site. A few factors are –

  • Bounce Rate: It is the percentage of people who immediately leave a website after visiting it. It occurs due to a lack of relevant content or site navigability issues.
  • Click-Through-Rate (CTR): This refers to the percentage of users who click on a website’s link after it pops up on their search results. The more clicks, the more relevant it is thought to be.
  • Site Usage Statistics: This refers to the amount of time a user has spent in a single session on the website. Higher the usage time, the more user-friendly and engaging the content is thought to be.

4. Website Links

Backlinks have been practiced since the beginning being an integral part of SEO. There are three main kinds of web links that are in focus:

  • Inbound Links: These are links to the website that are available on other websites.
  • Outbound Links: These are links that redirect to a different website from the current one.
  • Internal Links: These are links available on the website that lead to different webpages within the same site.

Of all these three kinds, Google prioritizes inbound links. However, it is vital that these inbound links be from reputable and authoritative websites that rank highly on their own as well. Low-quality links are likely to drag down a website’s SEO score.

3. Social Media Activity

Whenever a user shares a link from a website to his/her social networking profiles, Google tracks it. It also tracks the resulting engagements and clicks that accumulate to the site via these shares. If many users enter the website based on these links, it is assumed that the website offers high-quality content that is engaging and useful. Social networking sites like Facebook, Twitter, Instagram, Pinterest, Reddit are all tracked to measure statistics resulting from these shares. Social media profiles of the website are also monitored and relevant information presented to users on search results. A proper social media marketing strategy can also have positive effects for SEO score if it includes links to the website.

2. Website Content Quality

Content quality is the top-most parameter for rating a website’s relevance. Google search algorithms rely on keyword usage to find the most relevant results. Content must be written with important keywords and search terms subtly peppered into the writing to utilize this fact. Plagiarized content is highly frowned upon; therefore, it makes sense to always rely on 100% original content for SEO purposes.

However, over usage of keywords is also unfavorable as it could severely throttle your SEO score. Google requires only content-rich, relevant and usable information and is capable of weeding out content that was made with the express purpose of ranking high on searches.

Several features like eye-catching videos and animations can also be used to enhance content quality.

1. Website Content-Length

Webpages with 2000+ words of content in them are likely to rank higher up on search results. It must be noted that page length should not be artificially lengthened, but must be high on quality.

It is often recognized that longer articles increase user dwell time on the website and bring in more likes and shares. According to the thumb rule, it is advisable that all web articles have a minimum of 1000+ words that are useful and adequately written.

Increase in website length also provides an avenue for adding more keywords without hurting SEO score. Information density and not length must be given priority.


SEO practices have been there since the early days of mere keyword matching. There are a host of different practices that are monitored by search engines for allotting ranks to websites. To drive up traffic and therefore, increase leads and sales generation, it is crucial that it is SEO optimized with proper techniques. Priority must be made to rank high on search engine results, which would enhance the overall credibility of the site.

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