Official Blog ASO: App Store Optimization tips for Google Play and App Store

Your Complete Guide to App Store Optimization for Apps Store and Google Play Store  

Have you ever wondered about the statistics of millions of Android and iOS Apps worldwide? A recent study presented a staggering figure of 2.6 million and 3 billion Android and iOS apps being used. The number is still growing. As the number of apps will grow, the competition will skyrocket. 

With this growing competition, app makers will have to devise ways to stand out from the crowd. Most importantly, developers have to find ways for;

  • Ranking high among the competitor apps
  • Gain visibility and sales to target audiences 

Is there any strategy to achieve these goals? 

Optimization Indeed Plays an Important Role in App Store Searches 

Like search engine optimization and social media optimization, App Optimization is also essential. It is of a great deal for developers to gain visibility by matching the intent of searches happening in Google Play Store and App Store. 

So, let us understand what ASO is and how it works to gain visibility in app stores. 

Understanding App Store Optimization

You can call ASO (App Store Optimization) and SEO (Search Engine Optimization) brothers but one with less popularity. On the contrary, both are equally effective in their respective fields. Like SEO has helped many websites gain visibility on search engines, ASO has helped applications and still helping apps to top the search in Google Play Store and App Store. 

Unfortunately, ASO is still the least popular strategy. Its true algorithm keeps on changing for both stores, Apple and Google Play. Thus, for an App Store Optimization practitioner, keeping track of changing algorithms is the least he can do to leverage the benefits. Or he can take the help of the Top Rated SEO Agency for clear guidance and help required for the same.

But, as you proceed further with the topic, let you be clear that it is not a black hat strategy or a magical marketing plan for mobile apps. 

ASO is a scrutinized plan of action that increases traffic on your app and thus conversion. So, if you wish to do the hard work, only then start working on ASO. Also, evolution is a part of ASO; you will have to keep evolving your strategy to gain benefits.

The influential factors of App Store Optimization 

There are two influential factors in the optimization of both Android and iOS apps. The factors are;

  1. On-metadata factors
  • Off-metadata factors

ASO is a combination of these two factors, with their sub-elements playing other discrete roles. Let us understand both in brief. 

On-metadata factors are directly modified to improve the app ranking, visibility, downloads, etc. These factors are modifiable within the Google Play console or App Store Connect. 

Now, on-metadata and its elements like app title, app description, subtitle, keyword fields, promo text, preview video, and screenshots come under the direct control of developers. You can optimize the way you want but within proper guidelines to avoid penalties. 

Off-metadata factors, as the name suggests, are external factors that do not come under developers’ control. The elements of off-metadata, including ratings, reviews, the intensity of installation, backlinks, user retention, and volume of downloads are independent of developers’ control.

With a combination of both these, you can achieve your goals. But, there is a pertinent issue. Not many developers know about the mechanism of app stores optimization. Thus it becomes tough for them to rank higher and receive more downloads with changing algorithms. 

Don’t worry!! The tips mentioned below have got you covered. 

Plan of action to perform successful App Store Optimization 

Following these actions should you be your first step forward to receive better downloads and rank higher in app stores. This plan of action works for both App Store and Google Play Store. 

1. Wise use of keywords

According to experts at RankingXpress, use keywords with care and also, follow guidelines defined by Google Play Store and App Store for keywords selection. 

In addition, don’t overstuff keywords and avoid penalization. Any action taken against you by app stores will decrease your ranking.

Thus, understand the difference between overstuffing keywords in the app description and optimizing it with fewer but wisely used keywords. 

Lastly, make sure that the description reads well and forms a meaningful explanation. 

But the quest does not end here but starts. With this, you are left with the gigantic task of performing keyword research to target traffic. You can take the help of tools like MobileDevHQ and the Tool to find popular and primarily used keywords for your app. In case you find the task a little difficult, you can seek patronage under a credible SEO Services Agency to get the task done.

If you decide to do it on your (which is a very tangible decision), you can use the tool Sensor Tower for the evaluation of your generated keywords.

Tips for selection and use of keywords aptly

Use these tips to choose the right keywords for app stores. With the below direction, use them on Google Play and App Store.

Google Play: You get 4000 characters to work within Google Play Store. You can write a meaningful description nicely synchronized with keywords. Although it does not provide any specific field for keyword input

App Store: You have to face restrictions in the case of App Store, where you get only 100 characters to fill in the keyword field. Thus, you will need to choose and use keywords very specifically.

2. Putting a descriptive title

A good title tells you everything about the app. That’s why while doing app store optimization, make sure you have decided the app title already. A good descriptive title will help people relate to your app and access it before your competitor’s app. 

An app with a good title has an average chance of 10% to rank higher than other apps and gain visibility. If you question how to keep a descriptive title, here is how you should do it. 

Google Play: Here, you need to be highly concise of your title and write it crisp within 30 characters. You don’t have to fix keywords in the title; it is to be done in the description part. 

App Store: You should also do the same for iOS apps; choose a descriptive title and unique title. However, App Store is a bit lenient about character count and gives you 255 characters to fill. You can fully utilize the count by making and title as well as a subtitle to help you improve ranking. 

3. Describing your app crisply

After keyword use and title, here comes another vital aspect of any app – its user description. It is the next thing what the user sees in your app store profile. Thus it should have important information about the app like what it is all about, how it solves common problems of users, and why it is worth buying. 

In this space, you can be a little persuasive, given that your tone is succinct. Most importantly, save words and write a concise guide of your app, its features, app boarding process, and the landing page of the website associated with it. 

Once you are filling in all the required information, you need to fill in the keywords wisely. For visual factors, you can use screenshots to compel users to try the app at least once. It would be better if the screenshots describe the app’s benefits.

Google Play Store: The play store provides 4000 characters for writing your app description. You can thus include the space with at least 4 concise paragraphs. The paragraphs must have high-intensity keywords framed in an eloquent manner. You must include the main features and take away of the app.

App Store: It provides you with 4000 characters to get the task done. Thus, use the space well and describe the app efficiently. But you should keep the fact in mind that moderators can reduce your description if they find it vaguely stuffed with keywords only. So be precise about using keywords and write a crisp description.

4. Using high-quality app screenshots

High-quality app screenshots are the second most important factor influencing downloads, the first being the title description. The high-quality screenshots make a considerable difference and compel users to download the app for a try. 

Thus, choose and use screenshots wisely. Captivating screenshots will help you engage users to a far greater degree than in the reverse case.

For high-quality shots, you can use tools like MockUPhone, Figma, and AppLaunchpad. MobiLoud can also prepare screenshots of the highest quality. 

5. Adding a preview video

Visuals speak better than words. This is a proven fact these days. If you take the statistics of the USA only, 85% of internet consumers watch videos online. Of this percentage, half of the percentage watches videos on mobile. 

So why don’t you harness the power of videos and attract more app users to download your app? In App Store, you get the option of uploading a 30-second long video previewing your app and its features. 

You can record in-app working and experiences to create an interesting and engaging preview video. In addition, add text overlays so that users can still understand about app even when the video is playing on mute. 

6. Focusing on captivating icon design

The icon is an element of on-metadata, which is also a key point for your identification. It has a direct correlation with a high ranking, high conversion rate, and downloads. Therefore the icon of your app should be identifiable and easy to distinguish. It should be designed to keep the liking of the audience as the primary parameter, not your likings. 

An icon is supposed to give an app’s first visual impression. Hence, it should be designed skillfully while demonstrating the app role.

In fact, you should remember that most people still judge the book by its cover. Even if your app is of great features and usability, if its icon failed to attract users, your goals will not be achieved at all. 

You can take the help of Canvas to create an eye-catching and captivating icon. 

7. Mentioning the right category

Categorizing your app is a crucial task in the Android and iOS App store. The right categorization of your app will attract the right audience and desired conversion. Therefore, spare attention to the peculiarities of categorizing your app and make use of these three approaches. 

The three approaches are – to pick the category that describes your app well, take an idea of existing rival apps, and get an idea of other apps’ worth and put your number a little low than those. 

Further, both Android and iOS stores have their ways of approving apps in a given category. Make sure you are aware of that.

Google Play: The Android app store gives a free hand to users for reporting violations for review. If you have wrongly categorized your app and then will be reviewed and report for violation in no time. 

App Store: iOS app store is very strict about categorization and reviews all apps before publishing them in the store. Thus, if your app has a wrong category, it has a likely high chance of being rejected by the store. 

8. Using app store analytics to take proper actions

Your app’s performance can be tracked through various store analytics tools like Appfigures, APPlyzer, Tune, Applique, SensorTower, and AppAnnie, which are created to streamline app optimization strategy. 

With the data presented by these tools, you can analyze your app’s performance and correct your marketing strategies if the progress graph has been going down lately. 

9. Encouraging happy consumers to put positive reviews

Positive reviews and high ratings are the need of the hour. These two elements complete the effort of ASO and reinforce users’ interest in your app if other similar apps create them. 

With positive reviews and high ratings, your app’s chances of being installed are increased. 

How to do it?

You can request happy users to post their feedback on both App Stores and share their user experience. You can also make use of push notifications to compel users to give ratings and feedback. 

10. Re-evaluating it regularly

Last but not least, once you have followed all the above plans of action, analyze it regularly to keep the traffic coming. If the algorithm changes or you see a drop in user activity, you can change your strategy and much more. 

The final put

Google Play and App Store keep on changing their app search and ranking algorithm. Thus, pay close attention to things happening in app stores and change your app’s on-metadata accordingly. 

By this, you will not only unlock the higher ranking potential but income-generating potential too. But before all, you will have to make sure that you have a masterpiece, to begin with. The app must be of great use, have a captivating UX/UI, and well-maintained in-app services. 

Last but not least, choose one of the Best SEO Services agencies to perform ASO and gain benefits from it. Throughout the course, you will need dedicated support from industry experts like RankingXpress. The team at this SEO service and PPC Management Agency has brains from multiple digital marketing niches put together to work for a dedicated goal. Take out some time to read about their services and latest blogs here.

App Store Optimization

SEO v/s SEM: The Difference You Should Know

You wish to expand your business and get more sales online. In the quest, you take the help of Google, and you get suggestions like SEO, SEM, etc. The options seem pretty interrelated with just a difference of one word. 

You are more confused than before because you don’t know which one to choose, SEO or SEM. In fact, you even don’t know the fundamental difference.

Here is what you have been looking for… The much-needed explanation!!

How exactly SEO differs from SEM?

SEO differs from SEM in many aspects, an important one being ‘SEO provides organic results while SEM is a paid strategy.’

Above could be the best answer for people who have a little know-how about the two online business growth strategies, but this simple-looking topic has more explanation to come forward. Therefore, let this blog start with some basics about SEO and SEM, further dwelling into differences, similarities, and everything you need to know about them both. 

SEO – Search Engine Optimization

SEO or Search Engine Optimization is an essential practice of making your website discoverable on Search Engine Result Pages. It is more of an organic approach to building a website’s credibility and authenticity so that the website complies with the algorithm of search engines and ranks in the top five SERPs. 

SEO actually brings visibility to your website, so that target customers find it easy to locate your services and make the purchase. 

Four building blocks of SEO

SEO further includes various sub-strategies to improve the quality of the website and strengthening E.A.T (Expertise, Authority and Trust) principles as coined by Google. It involves checking various parameters and bringing improvisations. Therefore, you should hire a skilled SEO expert for your website because he will take less time to show beneficial results. 

Let’s look at the four building blocks:-

  1. On-Page SEO – As the name suggests, the whole work is done on the website. It helps search engines understand the website’s core services and other factors like H1, title, Meta tag, image alt tags, keywords, meta description, URL, internal linking, speed, etc. Moreover, the mandatory changes that are done under on-page optimization are – 
  • Optimizing meta description, alt tags, and title tags
  • Writing well-researched and in-depth content
  • Optimizing website’s speed 
  • Making URLs short and descriptive
  • Heading tag optimization
  • Image tag optimization

2. Off-Page SEO – Under this subcategory of SEO, activities are done outside the website. You can take it as credibility building of the website with techniques like link building, social media marketing, guest blogging, and brand mentioning. 

Some activities that are carried outside include –

  • Generating backlinks from authoritative sites
  • Citation building
  • Building positive reviews
  • Improvising Google My Business listing
  • Popularizing brand on social media

3. Technical SEO – A website is nothing but a structure prepared with codes. Its smooth functioning and proper working depend on factors like the website’s speed, crawlability, data structure, indexing, and security. If a website is not perfect in the aspect of its technical features, it is not taken as a credible source by search engines. Therefore, the technical SEO optimizes the technical factors and makes the website more credible. The work includes-

  • Page speed improvisation
  • Canonical tagging to avoid duplicate contents
  • Hreflang tagging for multilingual website 
  • Optimizing crawl efficiency

For successful SEO strategies of your business, all these core pillars must be considered. Having said that, it is only possible when you have an expert right beside you like RankingXpress Digital

4. Content – As the saying goes, your website is ‘Kingdom’ and content is the ‘King.’ A soulful and authoritative content represents your website to the core and helps your target audience to understand your takeaways. Therefore, the website content should be crisp and purposeful. It must go by the service industry, linking all the broken ends.

Content on your website can be further broken down into three categories –

  • Credibility Content – Help people understand your USPs.
  • Marketing Content – Increases the engagement on your website.
  • Introductory Content – Tells people about your services, business areas, and expertise.

As the content hold this much importance, it needs to be qualitative, trendy, relevant, speaking of usefulness, and keyword optimized. You can further as other elements like media to make it more appealing.

You may read our recently published blog: Is SEO Worth the Expense?

SEM – Search Engine Marketing 

Unlike SEO, SEM or Search Engine Marketing is a paid service to gain visibility on top SERPs. Often people find SEM synonymous with PPC, which most people do not coincide with. According to them, PPC is one of the sub-strategies that are involved in SEM.

The popular strategies involved in SEM are –

  • Search Advertising
  • Display advertising
  • Video Advertising
  • Shopping Ads
  • Remarketing
  • Service advertising
  • PPC

SEM deals in paid services like Google ads, Bing ads, Gmail ads, YouTube ads, search ads, etc. The whole campaign starts with the research of most searched keywords that are targeted later to attract traffic. 

The noticeable difference between SEO and SEM

SEO and SEM are strikingly different from each other. The differences can be shown well with factors like cost incurred in running campaigns, time-taken to show results, click-through rates, credibility and authority added, visibility, etc. 

The table

Factors SEOSEM
Marketing Type InboundInbound and Outbound both
Cost involved FreePaid as the clicks
SERP ranking Appears in organic search results with featured snippetsListed on the of SERP with ad extension
Time taken in results Takes timeShort and immediate
Click-through rate HigherLower
Visibility Shown to everyoneShown to target users
Credibility HigherLower

Although the table has precisely defined how SEO differs from SEM, yet a few factors need to be discussed briefly. So let’s get started. 

Cost Involved – SEO v/s SEM

SEO has been a favorite strategy for generating organic traffic 24/7. The process gives your website the required organic traffic and recognition. As the traffic increases, the website’s credibility also increases paving ways for better recognition and sales. 

On the other hand, SEM or PPC is a money constraint technique. You need to pay for it to keep running and targeting credible users. Once the paid campaign is over, the traffic disappears and sales go down. So, at this point, you can consider SEO a free-of-cost traffic generation process in spite of SEM. However, you will have to hire experts for better SEO results and pay for high-quality content. Overall, after paying for a skilled expert and high-quality content, SEO will still be more cost-effective. 

Time-taken to show the results – SEO v/s SEM

The speed of showing results could be a contrasting difference between the two strategies. If precisely put, SEO takes time while SEM does not! Especially when you have launched a new website, it will take a lot of time. 

According to experts from RankingXpress, a new website may take 1 year on average to rank first on Google SERP. But that depends upon the brain working behind the SEO campaign. An expert campaign maker can produce results as soon as in 3 months only. Being said that, it is very crucial to choose the right-brainer to plan your SEO campaign. 

Now, as you talk about SEM, results are instant. You may start seeing conversions from the afternoon if you have paid for the campaigns in the morning. But results of SEM are short-lived till you are actively paying for the campaign.

The key point to note here is that – ‘traffic scores nil when you stop the payment!!!’

Which should be your go-getter? – SEO v/s SEM

Well, this is a pretty tough question because both contribute to your earnings at one point in time. On the one hand, SEO builds the credibility of your website; SEM brings you sure sought conversions. 

So, the question should be – when to focus on each campaign

For example, if you are a new service in the market and have just launched a website, you need to adhere to SEO and bring more organic traffic. Having SEO right from your budding entrepreneurial phase will help ease your budget and get organic visibility on SERPs. 

Later, after six months or so, when your website has gained enough authority and credibility, and you have a consistent budget, invest in SEM, manage Adwords account and launch landing pages. 

Your decision must also depend on factors like –

  • Pre-defined goals 
  • Existing performance
  • Budget margins
  • Adding lifetime value to website and customers

The similarities: SEO v/s SEM

You have seen contrasting differences between SEO and SEM; you must also understand the similarities both strategies could have.

  • Both SEO and SEM improves your website’s visibility and helps your website rank higher in SERPs
  • Both strategies work well in bringing relevant traffic to your website and encourage click-through rates. The only possibility is that SEM has a higher click-through rate than SEO.
  • You learn to understand your users and their tilts.
  • SEO and SEM both require keyword research.
  • Both strategies require constant monitoring and optimization.

Can SEO and SEM be combined?

Generally, experts suggest not combining both strategies and working with them at one time. However, if you still plan to combine both, you must have the ability to differentiate and integrate both channels.

  • Focus more on SEO

Your first focus should be search engine optimization for traffic generation within six months. Later you can find the need for paid campaign and work accordingly.

  • Use SEM insights power SEO campaign

You can use SEM insights as a testing bed for your SEO. With the help of SEM insights, you can see test conversion rates, keyword performance, etc.

  • Gain top rank on SERPs with both

Gain viability on the top of the SERP and in between organic search results with both strategies.

The final put

SEO and SEM are two totally different strategies that cannot replace each other’s worth. People will have to understand the difference and value of these strategies to generate more business and gain over competitive advantages. 

All in all, you will require a highly experienced Digital Marketing Agency like RankingXpress Digital. The SEO services experts and PPC services experts here will guide you in every decision being taken for the betterment of your website.

You can read our recently published blogs:

7 Tested Techniques to Improve SEO Ranking on Google

Complete SEO Audit checklist to boost website ranking

Difference between SEO and SEM

What Kind of Businesses Need Local SEO Services?

Summary: Are you a business selling in the local market? Do you wish to grab more and more lead conversions but confused about choosing SEO services? Read the blog to learn about types of business that are highly benefitted from local SEO.

Watch Our video to know about what kind of businesses need local SEO services?


Who said that SEO only works if you have a huge consumer base? Local or Global, SEO is one such revolution that works equally for all. Whether you are a big business giant or a small vendor catering to local consumers, you can be benefitted through Search Engine Optimization services; however, the course of services will change a little. 

Also Read: Is SEO Worth the Expense?

A good company like RaningXpress Digital, providing both local and global SEO services, knows the difference between the two needs, and provides their clients with the best. Even if the client is a layman (hardly having any know-how of technology and components), the experts at the company take care of everything and help them sign up with “Google My Business” as well. 

But only a few services provider know about the benefits associated with local SEO services, and hence rest differ with the idea. If you also have been one of the few who do not know whether their business type actually gets benefitted with local SEO or not then read the listing below. 

Is your industry type listed below?

1. Online Service Providers

Any business that is associated with online selling e-commerce has no other choice but to use Local SEO services to enhance their exposure in the market. Such online stores and businesses do not have a physical store top draw local footsteps. Hence, they need to draw attention by posting their services online on social media sites or via other inbound and outbound strategies. 

Local SEO has many parameters and components like Social Media Optimization, Keyword-Search related Contents, mobile optimization, etc., which expand the business presence and consumer base.

2. Medical Services and Clinics

Medical Services including Dentists, Cosmetic Clinics, Physicians, Chiropractors, Pediatricians, etc. need local search engine optimization for better reach. A physical clinic will definitely do a job in bringing local consumers with word-of-mouth. Still, your online presence, reputation management, and reviews will help strengthen the existing bond with patients and bring patients of other cities for reliable services. 

The online presence will help more and more patients to know about your clinics and their good practices. Once you get the services, your old patients or the new ones will easily locate you through Google Search. 

3. IT and other Professional Services

These days having an online presence is a new normal rather than having a physical address. It not only reduces the cost but helps eliminate the extra cost associated with the business. Therefore businesses like IT consultants, Website Developers, AMC Service Providers, and others should bank on local Search Engine Optimization. The local SEO services will help you gain new prospects and new customers for your companies. 

Also, if you have any doubt related to ‘how things will work,’ you should meet and consult with experts from the industry like RankingXpress Digital. They will clear your pertaining doubts and plan the course of Local SEO according to your need. 

4. Pet-care, Grooming Services, and Hospitals 

Pet care and services have gained a great import6nace among pet owners because of their busy schedule. They prefer to get their pets groomed so that they don’t have to cut slack of their time and make extra efforts. Therefore, if you have a business-related to pet care and grooming, you are the right contender for local SEO. 

As you plan to get search engine optimization done for your business, you tend to get an extra edge than your existing competitors. Now, you could be found first and approached by the target customers as you would be easily available via Google Search. SEO services will also work on your social media presence and online reputation. 

5. Real Estate Service Providers

If you are a real estate service provider, then you should value the need for local SEO more. SEO and Real Estate go hand-in-hand for the cause where one provides online presence and visibility where other seeks the same. Therefore, presence on bigger platforms like online social networking sites will expose your services the most among target buyers and sellers of properties. 

Also, you will able to update the best deals and requirements online with no helps. Online presence is like a huge broadcast channel where thousands will see your post of people at the time. In fact, you could be benefitted the most by the keyword-based research. Nowadays, people search for real estate properties and services with some popular terms. You can utilize such keywords to gain more traffic to your website. 

6. Home Repair and Maintenance Services

If your business falls under this category, then don’t shorten your breath. You can become a hot-shot service provider in your area if you use local SEO to get the desired exposure. These days, housewives, professionals and old folks love to get home repair and maintenance done with one click. 

In such a case, they tend to tale help of Google to find a provider nearby. Now, if you have implanted local SEO strategies, you will be listed first in the search result. However, you have not still got local SEO done; then your competitor may win the chance. 

Therefore, whether you provide plumbing services, house repair, gardening, HVAC maintenance, Cleaning or interior decoration, get search engine optimization done by the experts at RankingXpress and get benefited the most.

Don’t cut slack they need because you are a very small scale provider.

Only with proper exposure and online presence, you will become a large scale service provider with hundreds or customer waiting in line to get served by you. 

Lastly, the power of local SEO is still misjudged by a lot of businesses. You will be introduced with all the benefitswhen you will take help from the industry experts. 

Discuss your project with us. Get free consultation now!

Local SEO

B2B Marketing Strategies – Your Way to Success

Digital marketing has spread its wing in every sector. Businesses catering to B2B or B2C have made their digital presence and are incorporating the latest strategies in their marketing plan. Targeting the right audience is the ultimate score for every business & therefore looking out to do things differently has always pressurized them.

Let us crack B2B Marketing Strategies!

B2B marketing refers to business to business marketing which aims to promote and sell their products/services to business and organizations. In short, a company that sells the product to other business or organization using B2B marketing strategies. B2C marketing refers to business to consumer marketing. The sell and to promote the products or services to individual consumers.

Focus on B2B Marketing Strategies:

1. Your Website is your Success Avatar!

Your website is the face of your business and your medium to increase conversion rates. A well-designed website stands out and gets more attention if it is tailored from scratch matching your brand’s unique selling point. Make sure your website gives a powerpack customer service experience.

2. Powerful Agents are called Influencers!

It is time you should consider bringing influencers into your B2B marketing strategies action plan. Many influencers have worked on building a community of followers online & can be a meaningful investment for your business. All you have to do is to check if those followers aligned with your audience.

3. Personalized Communication is the Big Wheel for Success!

A tailored message for your B2B customers can make a great deal of investment. Creating an effective, personalized form of communication not only make your company noticeable but also trustworthy. Customers need to feel that their unique needs and requirements are met by a company focuses on while communicating, will trust you more than anyone.

4. Use Chat Bots in B2B Marketing Strategies!

The business can rely on chatbots to balance the workload in customer service teams during these COVID times. The chatbots can increase resolution time but also solve common issues that the customers might have.

5. Social Media is for B2B as well!

Facebook and Instagram can too help you with B2B marketing, except the marketers need to have a strategic approach and careful execution of their social media marketing campaigns. It is time to harness the power of LinkedIn, one of the best social media platforms for B2B marketers.

6.Do not ignore Email Marketing!

Email marketing is still at its success. As per HubSpot, 93% of B2B marketers use email. It is time for you to experiment with various tactics to reach your B2B audience’s inbox.

7. Video Marketing and Podcast Marketing Game changer!

A B2B buyer does comprehensive research before making a purchase. Explainer videos on B2B product do wonders and most decisions convert to purchase. Develop marketing podcasts to connect and speak with your target using an audio medium.

8. Have you heard of B2B SEO?

B2B SEO refers to a series of optimization for your website and content to align with Google, i.e., achieve higher SERP results.

  • It is imperative to understand the target audience, their problems and business goals. Having considered these, you can easily position content and thus, better search results.
  • Are you working on keywords your B2B audience searches? If no, get going and do comprehensive keyword research and topic research. Then, build your content on those keyword searches to target your B2B customers.
  • It is time for you to rely on a diversified content strategy. Keep posting a mix of short and long content. Work on incorporating videos, animations and infographics.
  • Are you neglecting technical SEO? Is your page speed good? On-site optimization is significant too. Make sure you have an outstanding responsive design, schema mark-ups and great user-experience and other important technicalities that impact search algorithms.

Master these few B2B marketing strategies to gain success at large. We at Ranking Express give you in-depth information on different segments of digital marketing. Get the latest insights in SEO, PPC, and Social Media Marketing now to better your digital marketing efforts.

Want to grow your business in this critical time consult with us!

Our recently published blogs you may read:

How to grow your business during coronavirus (covid19)?

10 SEO factors to rank faster in 2019

7 Tested Techniques to Improve SEO Ranking on Google

10 powerful social media marketing tips to boost your business ROI

b2b marketing strategies

Complete SEO Audit checklist to boost website ranking

Do you know your website require an SEO Audit?!

Is your website doing well with your present SEO strategies?!

Are you getting satisfactory ROI attained by implication of your SEO strategies?

If you have satisfactory answer to all the above-asked questions then you are on the right track, else, you must get an SEO audit done asap!!


Why SEO Audit?

SEO Audits reflects the efforts you put in when performing SEO for your website. In most cases, the results are in the form of quick wins for your website and offer success.

Many experts also fund performing SEO Audit tasks difficult such that results are not achieved for a pretty long time. If your website is unable to offer you with instant results, then implementing long-term SEO Audit plans is advisable.

To effectively achieve good results within a short period of time, you have to depend more on Audit check-list. This list proves helpful for website owners to improve the ranking of the website on Google search engine results.
The check-list if implemented perfectly, will help in improving your website performance.

Note:-Techniques mentioned here are time tested by professionals for effectiveness. After years of experience in SEO related field, experts have come up with below mentioned SEO Audit check-list.

It offers a full range of SEO techniques that you need to execute to see results within a short period of time.

How SEO Audit makes a difference?

SEO Audit is a type of website audit technique that uncovers all technical elements for your website. This process helps in rating your website high with Search engines. It helps in rating your website at a much better position with search results.

There are many reasons why you need to implement an SEO Audit. Some of these reasons may include: –

  • In case you have any missed SEO opportunities in the past, SEO Audit can help you identify it and re-execute it again for your benefit.
  • It proves helpful in re-framing the technical infrastructure and framework for your website, via inspections conducting.
  • It proves helpful for website owners to re-evaluate the functioning of their website and create better conversions and lead generation.
  • It also offers with details related to eliminating and progress of audits and crawls related issues.
  • You can re-focus on all your past efforts used, that may not have been SEO friendly, and make them successful.

What are the general requirements for performing SEO Audits?

If you are a big enterprise, then you need a platform that is SEO optimized. You also need access to certain specific SEO Tools. This can be your best All-In-One professional platform for executing SEO tools to offer with best results within a short period of time.

The platform can also prove helpful for you to identify potential areas within the contents that can help improve your website ranking. This also proves helpful for implementing internal link techniques.

You can also make use of the best Google Analytics to help fix website-related issues to improve its performance. One major benefit you have here is that these tools are available for free for implementing alongside with SEO Audit.

The moment you have successfully identified each problematic area you may most likely need assistance from professional PR experts, content writers, and developers. These professionals will help you identify and rectify tech stack for your website, and offer all possible solutions. The team will also prove helpful for you to fix all relevant issues related to your website performance and make necessary changes for better improvements.

How should you execute SEO Audit techniques?

To make it effective you need to implement each step while grading each step as a success, failure or needs more improvement.

  • You have to focus on failures that can be a big deal, and if fixed, these can result in success.
  • If the site meets all standard guidelines that are stated by Google, then these are considered as a success.
  • If any site does not meet these standard guidelines, then you have to look around for tactics that can help in making necessary improvements.

When implementing SEO Audits, it is important to focus on rectifying your failures and needs improvements area to make them successful.

Ultimate checklist for SEO Audit

1.Issue – Robots.txt file

Robot.txt file is monitored by Search engine bots and offers it with instructions to crawl or not. This is considered as the first step towards Audit process. This contains information related to omitted pages and folders. This is also to be linked to the XML, so it provides a complete list of URLs that are important.

Process to Audit

The file can be viewed manually under URL “” and locate the command that restricts the website from being crawled by search engine bots. You can make use of SEO Audit tools to help speed up the process to crawl the site.

All instructions have to be followed as per Google bots. 403 Forbidden error will be notified if the crawls are restricted on the website. Going through the console history will offer you with a complete list of URLs that need to be checked.

Common mistakes to look into

This code is most commonly found on low performing websites. In most cases, it may also exclude general directives for agents. Each of the subdomains should have its own set of Robot.txt file code. Absolute XML link is needed for the relative path.

2.Issue – XML sitemap

This is a complete list of all pages that are a part of your website. This is made use of by the search engines at the time of bypassing entire site structure. It also proves helpful in locating each URL distinctly.

Process to Audit

It is important that sitemap has to be included in the root folder present on your server. You can also locate it in the main URL “” link.

You have to perform the crawl test to ensure that it is free from all errors, non-canonical URLs, and re-directs. It is important for you to submit all URLs on the Google search engine Consoles and inspect URLs that are not mapped.

Common mistakes

It is important to ensure that all URLs are mapped and marked 200 OK status. It is also advisable to include any page that is newly added or updated in recent time. Any page that has been deleted should also be checked.

3.Issue SSL/HTTP Encryption

SSL is used for maintaining a secured connection between the web server and the user’s browser. All secured sites are marked by Google Chrome. These are sites that hold valid SSL certification.

A padlock image is provided by Google in the address bar. So if the site is not secured then the users are warned of the potential threat when accessing these sites.

SSL Secure Connection Ranking Xpress

Why SSL is good for SEO?

HTTPS encryption is used by Google for ranking your website.

Process to Audit

Just access Chrome and click on the address bar. Here you will have to look around for padlock and check if the accessed website is secured or not. SSL encryption can also be tested by users to check the validation.

Common mistakes

Some general mistakes may include HTTPS assets not functional. There are many reasons which may include old Java files, CSS files not executing, etc. To pass this test, it is important that all files have to be mentioned on the secured server.

It is also important to include any URLs that might have been updated in recent time within canonical tags. In case you are operating your mobile website, then this URL also has to be mentioned under tags. All internal links that are provided on the main HTTP site have to be included. Old internal links have to be updated with new links provided on the HTTP pages.

4.Issue – Mobile-friendliness

Presently mobile searches are gaining more popularity. A number of users perform the search via mobile devices. It is important that your website has to be a mobile platform friendly. So, when performing this SEO Audit, you have to check if each feature of the website can also be accessed on mobile platforms.

Audit process

To perform Audit, you have to check with all templates that are used on the mobile-friendly website. You have to include each page like home page, category page, and blog post as well. You can make use of Google tool to test these web pages. In case any issues, then the technical team has to be notified of the relevant issues.

Common mistakes

With mobile SEO audits, there are a number of issues that can arise. One of the main issues is to restrict a few features from accessing on the mobile platform as compared to desktop features. It is important to allow mobile users to access each feature that can otherwise be accessed on a desktop. It is important that the website has to be OK for desktop and mobile devices.

Other forms of issues may include close tap fields, wide content presentation, and missing annotations.

5.Issue – Page speed

For any SEO page speed is an important factor to consider. This decides how visitors respond to your website. If the page speed is low, then visitors tend to migrate away from the website. This factor also affects the normal page ranking of your website on search engine results.

This factor is critical as it can directly affect the position and performance of your website with search results. It affects your site’s visibility. Good page speed can directly be linked to your conversions. Page optimization is required for your website to perform better with search results.

Audit process

To perform the process of Audit, you can best make use of the Google page speed tool. This tool can be used for evaluating the speed of the templates. You can also locate this data in the Lighthouse data (Google).

When implementing these tools, you get an in-depth report of all issues that can impact the overall speed of the templates on the web page. This tool also helps you maintain a record of the page speed and performance.

The record can be maintained for the past month, and this makes the process of monitoring much easier for users. You can also make use of this feature or progressing.

Common mistakes

There are a number of issues that are related to poor page speed which may include code, image, blocked resources, and caching. Render blocked assets can also be a leading cause for poor page speed.

6.Issue – Head Section SEO tags

There are a number of head tags that offer with convenience to Google for registering your website. Some of these tags may include Meta description, HREflang, Meta title, and Canonical.

If these tags are missing, then Google is forced to make improper assumptions to locate the contents, including description and title. These are used in turn to create a complete list as to understand the exact duplicate contents that have to show to the viewers.

Audit process

To perform Audit, you have to safely install the Plugin. Apart from this, the process of inspection can also be performed manually. This has to be done on the website landing page where the tags have to be located.

You have to see if the SEO codes are present or not under the Head tag section. You can make use of the Spark plug in to locate each code properly.

An in-depth report will also be generated by the crawls and will be marked for any relevant issue.

Common mistakes

Duplication is one of the most common errors as the canonical is not properly used. This often shows that the duplicate is made intentionally. There are a number of websites that may completely overlook the duplicate content so the URLs cannot be tracked easily.

Another common mistake occurs if the tags are not present inside the head section. It is also mistaken if the SEO tag values have been altered between the DOM and HTML page. It is important that the values of the HTML tag code have to be maintained the same.

Apart from these, there are many other steps that have to be worked out when performing SEO Audits. Once these have been worked out, then you can expect improve search engine ranking for your website on search results.

Proper tactics will guarantee you with instant wins that may be long-lasting for your website’s performance. It is obvious that you always have to focus on strategies that can be implemented for long term benefits.

You may like to read:

10 SEO factors to rank faster in 2019

7 Tested Techniques to Improve SEO Ranking on Google

A Digital Approach to Empower Your Business

10 powerful social media marketing tips to boost your business ROI

complete SEO audit checklist

7 Tested Techniques to Improve SEO Ranking on Google

Are you looking for the best Search Engine Optimization strategies that can boost your website ranking?

And How good is your search engine optimization (SEO) strategy? Do you want to improve your Google search ranking?

How great is your SEO technique? Are you getting effective results from your current strategies?

If you are looking for the best solutions to these essential queries, then this post is especially for you.

Now let me continue with the article –

So, if you ask a few advertisers and site proprietors, you will know that there are a lot more SEO problems they are trying to resolve.

Are SEO specialists forgotten? Not at all! Because the algorithm of the search engine keeps on changing, implying that to maintain your role as a specialist, you need to go on with the most recent patterns continually.

Now, let me tell you what you will cover in this post?

  • What is SEO, and how it works?
  • How can I improve my SEO ranking?
  • How to Improve SEO Ranking on Google?

So now, let me start from the first one….

What is SEO?

Search Engine Optimization is a discipline of marketing that is centered around developing your brand visibility and permeability in organic (that means non-paid) results in the search engine, said ‘Rand Fishkin’ who is an SEO Expert at Moz.

As indicated by his depiction, the principal target of SEO is to improve the search ranking of your brand on Google and to enable you to drive traffic to your website utilizing organic search results.

But, there are a few details and creative energies engaged with SEO that will enable you to improve the visibility and give you the chance to rank on the SERP.

Above all, …

How SEO works?

As I stated, there are a few details and innovativeness that you should try to make your Search Engine Optimization looks incredible.

Remember, your website ought to be SEO-friendly and easy to use. It implies your site is excellent, fast, mobile responsive, well-researched, top notch, useful material that your users will discover valuable.

Along these lines, Google bot will instantly crawl your website and index it in the search engine, and boost the ranking of your site on the search result.

For instance, Google utilizes a search algorithm to examine sites, blogs, and content and give a score as indicated by its investigation of your website.

What Search Engine Optimization does in such manner is that it send signs to Google and different search engines who tells to the bots, your site, blog, and content are incredible for indexing.

How can I improve my SEO ranking?

So, SEO appears to be mind-boggling, it is actually, straightforward and easy to apply. Fortunately, there are numerous strategies that you can easily use now that will incredibly improve the search ranking of your website.

Let me tell you the first step …

1.Review your site or blog to discover SEO errors to solve

Site SEO review is critical to the success of your search ranking, which is the reason it is most vital that you regularly lead a review on your site or blog.

An SEO review necessarily implies playing out a test on your webpage to enable you to choose territories of your webpage or articles that need alterations to build your site’s permeability on the search engine.

Suppose you are not getting the right amount of search traffic to your website. If you want to enhance your chances and drive high traffic, a review is essential to enable you to make the vital acclimations to drive progressively high traffic.

When directing your site review, you need to ensure that the accompanying zones are very much streamlined and optimized:

  • URL:
  • Ensure that the URL of your website and content is very much organized and streamlined for the search engine. It helps the search engine realize what your substance is about.

  • Headings:
  • Ensure that the main heading and the SEO heading are dazzling. They may be somewhat extraordinary, yet make a point to add appropriate keywords to both headings to boost your odds of showing on SERP.

  • Sub-headlines:
  • Sub-headlines or H2 headlines are essential components that can enable you to rank your webpage on Google. You must add the keywords in the H2 heading.

  • Pictures:
  • Do you include the title tags as well as Alt tags to the images or photos on your website? It is vital for the optimization of content. Ensure all pictures are very much optimized with an engaging title tag as well as Alt tag.

  • Meta tag:
  • The meta tag is another fantastic segment for SEO. It shows up at the page of search engine results. So you must optimize it with your keyword.

  • Meta description:
  • Keep in mind that, don’t leave the meta title and meta description unfilled, fill out this area appropriately.

  • Anchor text:
  • Lots of bloggers neglect to connect to their new post or other pages on the website. It is a decent principle guideline to link your latest post and web pages from inside your site along with the target keyword as anchor text. With this, Google crawlers will find it quickly and rank your webpage or post.

Research the keyword to locate the correct keywords for site optimization and content.

Researching the keyword is a standout amongst the best part of SEO, if not the best piece of content optimization and Google’s one-page ranking.

What the reason?

Without the correct keywords in critical places on your website or content, your substance marketing campaign may fade away.

This is so obvious because each search question, be it customary search or either voice search inquiries all begin with the keyword. So in straightforward ways, keywords help to expand your site’s permeability.

Thus, create a keyword list. Conceptualize keywords your rivals are positioning for and keywords your target users are searching for on the Google to include to the list.

You also can utilize Google search or a tool known as ‘Ahrefs’ to conceptualize those keywords.

2.Make your website or blog mobile-friendly

It is no mystery that search engine goliath, Google, support mobile-friendly sites in comparison to non-mobile friendly blogs or websites because nearly everybody is utilizing a cell phone.

By April 2015, Google began punishing sites or blogs those are not mobile optimized by knocking down their ranking.

An ever-increasing number of clients are devouring content on mobile gadgets, and not being mobile optimized is going to influence client experience and change.

It is especially significant for B2B marketers. Research has demonstrated that 77 percent of officials utilize their cell phone to inquire about an item or service for their business.

Business administrators utilize mobile gadgets to inquire about the services for their organizations.

It’s not only for B2B sites either. Organizations like Yelp that go about as pursuit indexes associating purchasers to organizations found that 55% of all quests originate from mobile gadgets.

In case your site has been around for some time, it’s an ideal opportunity to test it to ensure it’s compliant.

Also, research demonstrates that over 60℅ of search inquiries are performed on cell phones. Moreover, an ongoing report uncovers that more than 80% of cell phone users are checking their phone in 15 mins of awakening.

What’s more, worldwide mobile web users overtook the desktop or pc users, implying that more individuals are getting to the web through cell phones.

The mobile-first indexing techniques of Google which have just been taken off will affect SEO. This technique implies that Google has created a mobile site version of its main indexing site, a more explanation behind you to make a mobile-friendly website.

Therefore, ensure your site or blog is mobile-friendly to help your SEO campaign.

3.Utilize relevantly

The LSI keywords to overhaul the game of your search ranking

Once you’re finished with the research and creating a list of the correct keywords for the campaign of your marketing, the next stage is to utilize those keywords to advance your substance to build your chances of showing up on search engine page one.

Undoubtedly, the list of your keyword involves seed, long-tail keywords or LSI keywords. And, your seed keyword is the main target keyword that may be a couple of words (one or two words).

LSI keywords are the keywords along with 3 to 4 words, and that can be connected in significance to the target keyword.

Then again, long-tail keywords are the keyword terms which involves four words or more, yet additionally related in importance to our objective keyword.

The thing that matters is that the long-tail keywords are progressively illustrative or explicit contrasted with LSI keywords.

Both LSI keywords, as well as long-tail keywords, are particularly incredible for:

  • Optimization of the content
  • Organic traffic
  • High search ranking

4.Improve your website usability

SEO isn’t about only keyword research and optimization of the content. SEO additionally includes upgrading your site for user or customers — those who’re utilizing Google search.

This is imperative since search algorithms not just consider client search terms while ranking a site, yet additionally considers site ease of use as an underlying factor for higher search rankings.

Thus, there are lots of factors that can affect negatively to your site usability and hinder the SEO strategy you use.

A few of them are:

  • Efficiency
  • Learnability
  • Memorability
  • Error Prevention
  • User Satisfaction

quality components ranking xpress

quick-tip ranking xpress

You can boost the ranking of your website with a valuable and user-friendly site. This can help to keep your users longer on the website.

5.Make your blog post longer

Why do you need to add lots of content in your current post to make it long? So, let me tell you –

As per the study of Backlinko, if you include more content in your current post to make it longer, then there are more chances to rank on page 1 in google.

content total words ranking xpress

In any case, you concur that numerous bloggers help write the 800 to 1,000 words content. Indeed, some can’t go past 600 words.

Composing a 2,000-word post or more methods, you need to attempt in-depth research to think of mind-blowing info for your users.

“Dwell time” is the measure of time the users spend on your site or blog and it can influence SEO ranking too.

When you give helpful content, guests will; readers remain longer on your site to expend the data and boosts the dwell time.

As per the study, content between 2,000 – 2,500 words appears to rank the most noteworthy in web crawler results.

Thus, word count does not lead the world of SEO– no one will peruse your stuff if it’s not useful to them – longer content gives you the chance to provide more esteem, incorporate more keywords, consolidate increasingly outbound links, and obviously, get individuals to invest more time in reading your content to boost the dwell time.

Another motivation to make useful content is that when guests bookmark your content on Chrome, it will improve the SEO positioning of your site in Google.

Content almost 2,500 words gets some significant amount of juice on google.

ranking xpress

Moreover, you already have readers on your existing post or old blog post, so refreshing it with more crucial information will more probable increment its scope and pull in more per users.

The outcome, existing signs to the content will drive it high at the highest point of SERP.

quick-tip ranking xpress

Keep in mind that creating your post length isn’t equivalent to repurposing the old article. Repurposing your content implies that you are utilizing your current blog post to make another post format.

Wrapping up

I hope the above article will help you to know the best practice to rank high on google search engine.

It will help you to know the best techniques for SEO. If you are expecting to rank higher on the SERP, you can apply it. Overlook these tips, your site and search ranking or your webpage may suffer.

Subsequently, lead a proper or related keyword research to locate the correct keywords as well as keyword phrases for your website and blog.

These techniques will transform how you approach SEO in 2019 and improve your search engine ranking.

You may like to read:

10 SEO factors to rank faster in 2019

A Digital Approach to Empower Your Business

7 tested technique to improve seo ranking on google

A Digital Approach to Empower Your Business

Welcome Readers!

Raise the curtain for our new blog “RankingXpress”

Get Traffic from First Day, Get Ranked Faster

Dedicated to all Professional Marketers, Budding Entrepreneurs, Small Biz Rockstars and Readers!

This is our first blog post. We are very excited and cannot wait to do more and more for this blog to finally launch! We are really keen to share our knowledge about digital marketing with everyone out there.

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Here you’ll find latest & greatest news on everything about SEO, content marketing, social media marketing, online reputation management and paid search. From Google updates to the ins and outs of the digital world, you will get everything right here.

We started this digital marketing blog to help you, yes YOU! That’s why we will also share interesting tips and advice on how to increase traffic to your website and improve your ranking on search engines. Challenges are many but we know you can make it work, and we will show you how.

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