SEO Starter Guide: 7-Easy Steps to Improve Your Keyword Rankings on Google

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Top ranking keywords on Google have become paramount to success for any online business. Everyone wants their website to be at the top of Google for any given keyword or search term. Well, that isn’t impossible to achieve if you are doing your SEO practices in the right direction. 

Keyword ranking is a repeatable process that requires consistency, creativity, and commitment. If all this seems too much, you can always consider hiring a reputed digital marketing agency to help you out.

Before we move ahead, let me ask you a simple question.

Do you want to drive loads of traffic to your website? Well, your answer would obviously be “YES” because who doesn’t?

People often assume that higher website traffic equals higher revenue. But unfortunately, this is not how it works. There are possibilities that your website will get immense traffic but your revenue will not boost at all.

In simple words, you need to attract the right audience or else your website ranks won’t be able to help you, despite your consistent efforts to be at the top. You just need to prepare yourself, as there is so much you have to do to make your keywords rank at top results and for the relevant audience.

To help you out with all these things, we are presenting you with this amazing SEO starter guide that will introduce you to some simple yet actionable steps to bring better Google ranking results for your keywords. 

Here’s a Checklist to You Need to Make Your Keywords Rank on Google 

Conduct Extensive Keyword Research

It’s not always the keywords you think should be targeted with your SEO ranking campaigns. You need to pick up the best keyword research tools to know about the density of the keywords you have been targeting. When you are picking up the keywords, here are the things that should be taken into the consideration:

Start by Improving Your On-Site SEO

On-Site SEO is one of the most effective ways to make your keywords rank organically. Just by optimizing your website pages according to Google’s algorithms, you will be able to witness the change in your ranking results. Here is what you need to do for on-Page SEO:

Get Familiar with the Ranking Algorithms of Google

We all know how Google keeps making amendments in its ranking algorithms. If you want to achieve long-term success then you must keep yourself updated with what’s coming new. There are many great resources that you can use to keep track of major changes in search engine algorithms like Moz’s Google Algorithm Change History or Google Webmaster Central. This way you can keep track of all the important information to gain better ranking results.

Evaluate the Current Performance of Your Website

If you really wish to improve the rankings of your keywords then you must do some groundwork. You should know what exactly is the condition of your website ranks and how well they are likely to perform. There are so many tools that you can use to perform this task. You have to run some important tests on your website to check its speed and health. However, if you require professional assistance for this task then don’t think twice before hiring Best SEO Services Agency.

Keep an Eye on Competitors

After you have got settled with the evaluation of the current position of your website, it’s time to move on to the next step. You need to see what your competitors are already doing. There are multiple ranking factors and you need to keep your eyes on those that correlate highly with website traffic and rankings like page authority, domain authority, content type, targeted keywords, etc. This would provide you a direction to move forward in. Keep looking for ways that differentiate your brand from others. 

Lower Down the Bounce Rate of Your Website

The next step is to work on the bounce rate of your website. This matters the most as bounce rate is considered as one of the most powerful ranking factors. Google would never bring your website to the top-ranking results if visitors landing on the website are bouncing back to other search results. Start optimizing your website and add more internal links to your content. Also, work on minimizing the loading time of your website so that it doesn’t take forever to load for the users. 

Keep Tracking the Results

So, at this point, you can’t just leave your SEO efforts unattended. Even if all your SEO strategies are yielding results and your website is in good ranks, you must track the results. You can use tools like Google Analytics or Google Search Console to see how well your strategies are performing. Make sure your content is properly optimized, is of high quality, and completely discoverable in the search results.

Boiling It Down…

This all brings us to the end of our blog. Hope these SEO tips could bring the results you have always desired! At first, you might get this feeling that Google won’t ever approve of your website to get better ranking results then you are not alone. Always keep in mind that SEO takes time to respond but always delivers long-term results. 

Need Professional Help for Better SEO Ranking Results? If you have been looking for a top-rated SEO agency with professionals then look no further and reach out to RankingXpress Digital. The team here is committed to implementing the strategies that not only boost your website ranks but also yield profitable results. Get more details about services at

What Kind of Businesses Need Local SEO Services?

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Summary: Are you a business selling in the local market? Do you wish to grab more and more lead conversions but confused about choosing SEO services? Read the blog to learn about types of business that are highly benefitted from local SEO.

Watch Our video to know about what kind of businesses need local SEO services?


Who said that SEO only works if you have a huge consumer base? Local or Global, SEO is one such revolution that works equally for all. Whether you are a big business giant or a small vendor catering to local consumers, you can be benefitted through Search Engine Optimization services; however, the course of services will change a little. 

Also Read: Is SEO Worth the Expense?

A good company like RaningXpress Digital, providing both local and global SEO services, knows the difference between the two needs, and provides their clients with the best. Even if the client is a layman (hardly having any know-how of technology and components), the experts at the company take care of everything and help them sign up with “Google My Business” as well. 

But only a few services provider know about the benefits associated with local SEO services, and hence rest differ with the idea. If you also have been one of the few who do not know whether their business type actually gets benefitted with local SEO or not then read the listing below. 

Is your industry type listed below?

1. Online Service Providers

Any business that is associated with online selling e-commerce has no other choice but to use Local SEO services to enhance their exposure in the market. Such online stores and businesses do not have a physical store top draw local footsteps. Hence, they need to draw attention by posting their services online on social media sites or via other inbound and outbound strategies. 

Local SEO has many parameters and components like Social Media Optimization, Keyword-Search related Contents, mobile optimization, etc., which expand the business presence and consumer base.

2. Medical Services and Clinics

Medical Services including Dentists, Cosmetic Clinics, Physicians, Chiropractors, Pediatricians, etc. need local search engine optimization for better reach. A physical clinic will definitely do a job in bringing local consumers with word-of-mouth. Still, your online presence, reputation management, and reviews will help strengthen the existing bond with patients and bring patients of other cities for reliable services. 

The online presence will help more and more patients to know about your clinics and their good practices. Once you get the services, your old patients or the new ones will easily locate you through Google Search. 

3. IT and other Professional Services

These days having an online presence is a new normal rather than having a physical address. It not only reduces the cost but helps eliminate the extra cost associated with the business. Therefore businesses like IT consultants, Website Developers, AMC Service Providers, and others should bank on local Search Engine Optimization. The local SEO services will help you gain new prospects and new customers for your companies. 

Also, if you have any doubt related to ‘how things will work,’ you should meet and consult with experts from the industry like RankingXpress Digital. They will clear your pertaining doubts and plan the course of Local SEO according to your need. 

4. Pet-care, Grooming Services, and Hospitals 

Pet care and services have gained a great import6nace among pet owners because of their busy schedule. They prefer to get their pets groomed so that they don’t have to cut slack of their time and make extra efforts. Therefore, if you have a business-related to pet care and grooming, you are the right contender for local SEO. 

As you plan to get search engine optimization done for your business, you tend to get an extra edge than your existing competitors. Now, you could be found first and approached by the target customers as you would be easily available via Google Search. SEO services will also work on your social media presence and online reputation. 

5. Real Estate Service Providers

If you are a real estate service provider, then you should value the need for local SEO more. SEO and Real Estate go hand-in-hand for the cause where one provides online presence and visibility where other seeks the same. Therefore, presence on bigger platforms like online social networking sites will expose your services the most among target buyers and sellers of properties. 

Also, you will able to update the best deals and requirements online with no helps. Online presence is like a huge broadcast channel where thousands will see your post of people at the time. In fact, you could be benefitted the most by the keyword-based research. Nowadays, people search for real estate properties and services with some popular terms. You can utilize such keywords to gain more traffic to your website. 

6. Home Repair and Maintenance Services

If your business falls under this category, then don’t shorten your breath. You can become a hot-shot service provider in your area if you use local SEO to get the desired exposure. These days, housewives, professionals and old folks love to get home repair and maintenance done with one click. 

In such a case, they tend to tale help of Google to find a provider nearby. Now, if you have implanted local SEO strategies, you will be listed first in the search result. However, you have not still got local SEO done; then your competitor may win the chance. 

Therefore, whether you provide plumbing services, house repair, gardening, HVAC maintenance, Cleaning or interior decoration, get search engine optimization done by the experts at RankingXpress and get benefited the most.

Don’t cut slack they need because you are a very small scale provider.

Only with proper exposure and online presence, you will become a large scale service provider with hundreds or customer waiting in line to get served by you. 

Lastly, the power of local SEO is still misjudged by a lot of businesses. You will be introduced with all the benefitswhen you will take help from the industry experts. 

Discuss your project with us. Get free consultation now!

Is SEO Worth the Expense?

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Is SEO Worth the expense? Does it continue to invest time and money in SEO to change Google’s algorithms and continue to pay off, these results too quickly? To determine whether SEO is, in fact, worth the expense and resources, you should consider carefully what “it” is that you want to get out of SEO investment.

SEO is not like how many people claim it. SEO is neither a static product nor a magical answer to all your business problems. SEO is a science; a constantly evolving practice that requires a human element to notice trends, patterns, and potential threats.

So, if you are curious to know if SEO is worth it – time and expense investment – read on. There are three important qualitative factors to consider before determining whether SEO is really worth the expense.

What can SEO do for your business?

While you have probably heard that SEO can develop your bottom line, this is only true when all stars align correctly. SEO is not a direct factor in increasing your company’s revenue — sales are a direct factor. SEO is a strong indirect factor that can help generate new revenue opportunities — but it is not the end-all-be-all.

So what does SEO do?

SEO services bring organic traffic to your website by properly ranking your website in search engines and providing a valuable user experience. User experience is an increasingly important ranking factor in SEO which is even more apparent with Google’s recent switch to make website speed a straight ranking factor!

For SEO to increase your bottom line, your website needs to be able to handle organic traffic and create funnels for sales. No call to action? Invisible Contact Information? No cost of organic traffic is going to help you.

Is Organic Traffic Better Than Paid Traffic?

Some people think that early traffic is better traffic. Other website owners consider the quality of traffic to be better. In addition, many business owners consider cheap traffic to be a better option.

It divides traffic into three categories:

Also Read: Complete SEO Audit checklist to boost website ranking

Below are comparison between SEO and PPC that make easier to understand is SEO worth the expense:

SEO delivers traffic slower than paid / PPC

If traffic speed is a big concern for you, then SEO may not be the best route to take initially. SEO takes time. When you do SEO on your website, you are essentially trying to earn popularity. When a website or page is online, it is one of the millions of people who have gone online on the same day!

SEO often gives higher quality visitors than PPC

People do not trust advertisements. Ad-blindness is a growing list of ad blockers that shows us that people are really fed up with advertisements.

More than 70% of people will happily scroll past advertisements to see organic results because organic results express more trust than paid advertisements. This trust takes the visitor to your website. The visitor knows that your website has earned its placement – it is not paid for directly.

As long as you are targeting the right keywords on the page and the value is provided after the visitor hits the website, your pay will be higher with organic than a paid visitor.

SEO saves more cost-effective visitor than PPC

PPC which means “pay per click” derives its name from the acquisition it provides. You pay for each click. When someone sees your PPC ad on Google, or Facebook, and they decide to see you, you pay for it. Cost-per-click (“CPC”) will be a variable rate based on the quality of your ad and the competition in your location. You can spend $ 1.00 per click or as much as $ 70 per click with PPC!

SEO services, on the other hand, are not based on a PPC basis. Once your website arrives on the first page of Google, you will start receiving organic clicks on your page. The beauty is, you do not pay for every click!

If you are currently spending $ 2000 per month on PPC, then an SEO strategy may ultimately allow you to spend less on PPC and get “free” clicks through organic search results.

Also Read: 7 Tested Techniques to Improve SEO Ranking on Google

SEO is an investment

Let’s first take the idea of ​​SEO as being an “expense” from your mind. SEO is an investment in your company. You are building a property by developing a website and content that will last as long as your company. Every dollar that is put into an SEO campaign will produce results that stay with your company. On the other hand, paid advertising (PPC) can gain a quick edge, but it will disappear immediately when you stop throwing dollars at it.

So, how much should you invest in SEO?

The amount can vary from agency to agency and industry to industry. Typically, you should expect to pay $ 300- $ 500 for some single location local, low-competition, local, SEO.

In addition, multi-location, national, and strong competition SEO will see recommendations from $ 1000- $ 6000 per month. The investment that is right for you will depend on what your goals are, the lifetime value of your customers, and how you are currently spending your marketing budget.

So, Is SEO Worth the Expense?

If your marketing budget allows, search engine optimization is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to get free traffic.

If you have a small, one-man shop, SEO is still a very important investment, but it may make more sense for you to perform SEO on your own to hire an agency to handle it.

Final Words

By observing all the points mentioned above, the end result comes out to be that SEO is a valuable investment and worth the expense that can help your business grow and flourish forever.

Discuss your project with us. Get free consultation!

How to grow your business during coronavirus (covid19)?

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Tough times calls for togetherness & we will fight against COVID 19 by combining efforts of our Government and Civil Society, said Prime Minister, Narendra Modi in one of his tweets on Twitter. We are all aware of his bold steps to safeguard the citizens of the country by performing exceptional services to fight against the global pandemic.


Before we begin to dive into our topic, we hope all of you are in the best of your health and taking appropriate measures to stay safe during these tough times.

We are all familiar with the nuisance created by the global pandemic and the turmoil it has created in our lives and particularly in how businesses operate.

The lockdown imposed by the government has drastically impacted every business sector and continuing to do so. The biggest hits have been taken by businesses that are start-ups due which many chose their operations to shut down and too many they are working with disruptions.

In one of the surveys conducted by FICCI (Federation of Indian Chambers of Commerce & Industry) jointly with Indian Angel Network, they have found that,

70 percent of start-ups stated that their businesses have been impacted by COVID-19. 12 percent of strt-ups have shut operations and 60 percent are operating with disruptions.


Even moderate to high scale businesses have taken the blow of downfall in this world-scale virus shutdown. However, these tough times should not make us sit down and wait for it to end.

Online marketing has become the key of the hour for businesses to turn the tables upside down by working in these extreme times and respond to the crisis with a definite plan.

Are we dealing in the right way with our customers?

There are several questions marketers must ask themselves to indulge in better performance during COVID-19 for upscaling their business.

  1. Can we add more value to our customers? If yes, what are the ways we can?
  2. Does our current approach suit our business objective?
  3. Is our website ranking well enough with current SEO strategies? We’ve made a SEO audit checklist, check it now!
  4. Are we complying with the business guidelines imposed during unlock?

Don’t just ask, start creating!

If one of the main aims of your business is to create thought leadership for your company, do it right away. The ever-growing need for content has brought us to another era where the success of any business is really ‘content’, and we all know that content is the king in every aspect.

What all we can create and do?

  1. To empathize with the customer, we must create content illustrating that we care for them in every aspect.
  2. Create blogs, articles, social media posts, videos to help the customers rather than sell. How about you learn some social media tips right now and begin harvesting positive ROI’s?
  3. Build engagement with our customers on places where they are most active. Give powerful customer service experience to build powerful conversations to increase brand reputation.
  4. Reach out to customers and help solve challenges that they are facing with your brand or services.

These are just a few points that marketers must deal with their businesses and also grow in unlikely times.

How about we look into some useful considerations for businesses to grow in COVID-19 situations?

  1. Grow Digitally: Businesses should leverage every aspect of digital marketing in their marketing plans during this time. PPC, Google Ads, Social Media Marketing, SEO are the major players of digital marketing which can create better opportunity to reach to target audience. How you approach digitally is the key factor to consider for better growth of your business?
  2. Refine Social Profiles:Business that have transparent and informational social profiles are tend to attract more attention. Make sure that your customers can find you on platforms they are most active. Social Media Marketing is the growing need and you must learn effective tips to gain traffic to your website. Optimize your company pages and public profiles for better reach. It is a must to expand your LinkedIn network (if you are into B2B). Connect with eminent and industry experts to gain industry insights and leverage them into your marketing plans.
  3. Video Marketing: The best time to play with the odds is now. If your business has never included videos in the marketing plans, the right opportunity is now. Create a basic video plan and test it within your internal team and then see if it works with your target audience.
  4. Powerful Hashtags: Hashtags have never gone out of date for any business as it is the right time to research for branded hashtags that are gaining popularity in your relevant industry and use it wisely.
  5. Host Webinars or Go Live: Going Live and hosting webinars in such times is the easy to grow success plan. Pick a topic that resonates with your target audience and host a webinar on it.
  6. Invest in Chat: As businesses have moved into digital space due to Covid-19, investing in chat across different sectors of consumer goods is booming.

The best practices that we have shared with you will lead to the healthy growth of your business. The easiest way for your audience to grow along with you will be through careful optimization and catering to quality rather than focus on quantity.

At RankingXpress, we give you amazing insights into current trends and tips on growing your business digitally. Tune with us and we’ll help you deliver the best results.

Want to grow your business in this critical time consult with us!

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