Official Blog ASO: App Store Optimization tips for Google Play and App Store

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Your Complete Guide to App Store Optimization for Apps Store and Google Play Store  

Have you ever wondered about the statistics of millions of Android and iOS Apps worldwide? A recent study presented a staggering figure of 2.6 million and 3 billion Android and iOS apps being used. The number is still growing. As the number of apps will grow, the competition will skyrocket. 

With this growing competition, app makers will have to devise ways to stand out from the crowd. Most importantly, developers have to find ways for;

Is there any strategy to achieve these goals? 

Optimization Indeed Plays an Important Role in App Store Searches 

Like search engine optimization and social media optimization, App Optimization is also essential. It is of a great deal for developers to gain visibility by matching the intent of searches happening in Google Play Store and App Store. 

So, let us understand what ASO is and how it works to gain visibility in app stores. 

Understanding App Store Optimization

You can call ASO (App Store Optimization) and SEO (Search Engine Optimization) brothers but one with less popularity. On the contrary, both are equally effective in their respective fields. Like SEO has helped many websites gain visibility on search engines, ASO has helped applications and still helping apps to top the search in Google Play Store and App Store. 

Unfortunately, ASO is still the least popular strategy. Its true algorithm keeps on changing for both stores, Apple and Google Play. Thus, for an App Store Optimization practitioner, keeping track of changing algorithms is the least he can do to leverage the benefits. Or he can take the help of the Top Rated SEO Agency for clear guidance and help required for the same.

But, as you proceed further with the topic, let you be clear that it is not a black hat strategy or a magical marketing plan for mobile apps. 

ASO is a scrutinized plan of action that increases traffic on your app and thus conversion. So, if you wish to do the hard work, only then start working on ASO. Also, evolution is a part of ASO; you will have to keep evolving your strategy to gain benefits.

The influential factors of App Store Optimization 

There are two influential factors in the optimization of both Android and iOS apps. The factors are;

  1. On-metadata factors

ASO is a combination of these two factors, with their sub-elements playing other discrete roles. Let us understand both in brief. 

On-metadata factors are directly modified to improve the app ranking, visibility, downloads, etc. These factors are modifiable within the Google Play console or App Store Connect. 

Now, on-metadata and its elements like app title, app description, subtitle, keyword fields, promo text, preview video, and screenshots come under the direct control of developers. You can optimize the way you want but within proper guidelines to avoid penalties. 

Off-metadata factors, as the name suggests, are external factors that do not come under developers’ control. The elements of off-metadata, including ratings, reviews, the intensity of installation, backlinks, user retention, and volume of downloads are independent of developers’ control.

With a combination of both these, you can achieve your goals. But, there is a pertinent issue. Not many developers know about the mechanism of app stores optimization. Thus it becomes tough for them to rank higher and receive more downloads with changing algorithms. 

Don’t worry!! The tips mentioned below have got you covered. 

Plan of action to perform successful App Store Optimization 

Following these actions should you be your first step forward to receive better downloads and rank higher in app stores. This plan of action works for both App Store and Google Play Store. 

1. Wise use of keywords

According to experts at RankingXpress, use keywords with care and also, follow guidelines defined by Google Play Store and App Store for keywords selection. 

In addition, don’t overstuff keywords and avoid penalization. Any action taken against you by app stores will decrease your ranking.

Thus, understand the difference between overstuffing keywords in the app description and optimizing it with fewer but wisely used keywords. 

Lastly, make sure that the description reads well and forms a meaningful explanation. 

But the quest does not end here but starts. With this, you are left with the gigantic task of performing keyword research to target traffic. You can take the help of tools like MobileDevHQ and the Tool to find popular and primarily used keywords for your app. In case you find the task a little difficult, you can seek patronage under a credible SEO Services Agency to get the task done.

If you decide to do it on your (which is a very tangible decision), you can use the tool Sensor Tower for the evaluation of your generated keywords.

Tips for selection and use of keywords aptly

Use these tips to choose the right keywords for app stores. With the below direction, use them on Google Play and App Store.

Google Play: You get 4000 characters to work within Google Play Store. You can write a meaningful description nicely synchronized with keywords. Although it does not provide any specific field for keyword input

App Store: You have to face restrictions in the case of App Store, where you get only 100 characters to fill in the keyword field. Thus, you will need to choose and use keywords very specifically.

2. Putting a descriptive title

A good title tells you everything about the app. That’s why while doing app store optimization, make sure you have decided the app title already. A good descriptive title will help people relate to your app and access it before your competitor’s app. 

An app with a good title has an average chance of 10% to rank higher than other apps and gain visibility. If you question how to keep a descriptive title, here is how you should do it. 

Google Play: Here, you need to be highly concise of your title and write it crisp within 30 characters. You don’t have to fix keywords in the title; it is to be done in the description part. 

App Store: You should also do the same for iOS apps; choose a descriptive title and unique title. However, App Store is a bit lenient about character count and gives you 255 characters to fill. You can fully utilize the count by making and title as well as a subtitle to help you improve ranking. 

3. Describing your app crisply

After keyword use and title, here comes another vital aspect of any app – its user description. It is the next thing what the user sees in your app store profile. Thus it should have important information about the app like what it is all about, how it solves common problems of users, and why it is worth buying. 

In this space, you can be a little persuasive, given that your tone is succinct. Most importantly, save words and write a concise guide of your app, its features, app boarding process, and the landing page of the website associated with it. 

Once you are filling in all the required information, you need to fill in the keywords wisely. For visual factors, you can use screenshots to compel users to try the app at least once. It would be better if the screenshots describe the app’s benefits.

Google Play Store: The play store provides 4000 characters for writing your app description. You can thus include the space with at least 4 concise paragraphs. The paragraphs must have high-intensity keywords framed in an eloquent manner. You must include the main features and take away of the app.

App Store: It provides you with 4000 characters to get the task done. Thus, use the space well and describe the app efficiently. But you should keep the fact in mind that moderators can reduce your description if they find it vaguely stuffed with keywords only. So be precise about using keywords and write a crisp description.

4. Using high-quality app screenshots

High-quality app screenshots are the second most important factor influencing downloads, the first being the title description. The high-quality screenshots make a considerable difference and compel users to download the app for a try. 

Thus, choose and use screenshots wisely. Captivating screenshots will help you engage users to a far greater degree than in the reverse case.

For high-quality shots, you can use tools like MockUPhone, Figma, and AppLaunchpad. MobiLoud can also prepare screenshots of the highest quality. 

5. Adding a preview video

Visuals speak better than words. This is a proven fact these days. If you take the statistics of the USA only, 85% of internet consumers watch videos online. Of this percentage, half of the percentage watches videos on mobile. 

So why don’t you harness the power of videos and attract more app users to download your app? In App Store, you get the option of uploading a 30-second long video previewing your app and its features. 

You can record in-app working and experiences to create an interesting and engaging preview video. In addition, add text overlays so that users can still understand about app even when the video is playing on mute. 

6. Focusing on captivating icon design

The icon is an element of on-metadata, which is also a key point for your identification. It has a direct correlation with a high ranking, high conversion rate, and downloads. Therefore the icon of your app should be identifiable and easy to distinguish. It should be designed to keep the liking of the audience as the primary parameter, not your likings. 

An icon is supposed to give an app’s first visual impression. Hence, it should be designed skillfully while demonstrating the app role.

In fact, you should remember that most people still judge the book by its cover. Even if your app is of great features and usability, if its icon failed to attract users, your goals will not be achieved at all. 

You can take the help of Canvas to create an eye-catching and captivating icon. 

7. Mentioning the right category

Categorizing your app is a crucial task in the Android and iOS App store. The right categorization of your app will attract the right audience and desired conversion. Therefore, spare attention to the peculiarities of categorizing your app and make use of these three approaches. 

The three approaches are – to pick the category that describes your app well, take an idea of existing rival apps, and get an idea of other apps’ worth and put your number a little low than those. 

Further, both Android and iOS stores have their ways of approving apps in a given category. Make sure you are aware of that.

Google Play: The Android app store gives a free hand to users for reporting violations for review. If you have wrongly categorized your app and then will be reviewed and report for violation in no time. 

App Store: iOS app store is very strict about categorization and reviews all apps before publishing them in the store. Thus, if your app has a wrong category, it has a likely high chance of being rejected by the store. 

8. Using app store analytics to take proper actions

Your app’s performance can be tracked through various store analytics tools like Appfigures, APPlyzer, Tune, Applique, SensorTower, and AppAnnie, which are created to streamline app optimization strategy. 

With the data presented by these tools, you can analyze your app’s performance and correct your marketing strategies if the progress graph has been going down lately. 

9. Encouraging happy consumers to put positive reviews

Positive reviews and high ratings are the need of the hour. These two elements complete the effort of ASO and reinforce users’ interest in your app if other similar apps create them. 

With positive reviews and high ratings, your app’s chances of being installed are increased. 

How to do it?

You can request happy users to post their feedback on both App Stores and share their user experience. You can also make use of push notifications to compel users to give ratings and feedback. 

10. Re-evaluating it regularly

Last but not least, once you have followed all the above plans of action, analyze it regularly to keep the traffic coming. If the algorithm changes or you see a drop in user activity, you can change your strategy and much more. 

The final put

Google Play and App Store keep on changing their app search and ranking algorithm. Thus, pay close attention to things happening in app stores and change your app’s on-metadata accordingly. 

By this, you will not only unlock the higher ranking potential but income-generating potential too. But before all, you will have to make sure that you have a masterpiece, to begin with. The app must be of great use, have a captivating UX/UI, and well-maintained in-app services. 

Last but not least, choose one of the Best SEO Services agencies to perform ASO and gain benefits from it. Throughout the course, you will need dedicated support from industry experts like RankingXpress. The team at this SEO service and PPC Management Agency has brains from multiple digital marketing niches put together to work for a dedicated goal. Take out some time to read about their services and latest blogs here.

SEO Starter Guide: 7-Easy Steps to Improve Your Keyword Rankings on Google

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Top ranking keywords on Google have become paramount to success for any online business. Everyone wants their website to be at the top of Google for any given keyword or search term. Well, that isn’t impossible to achieve if you are doing your SEO practices in the right direction. 

Keyword ranking is a repeatable process that requires consistency, creativity, and commitment. If all this seems too much, you can always consider hiring a reputed digital marketing agency to help you out.

Before we move ahead, let me ask you a simple question.

Do you want to drive loads of traffic to your website? Well, your answer would obviously be “YES” because who doesn’t?

People often assume that higher website traffic equals higher revenue. But unfortunately, this is not how it works. There are possibilities that your website will get immense traffic but your revenue will not boost at all.

In simple words, you need to attract the right audience or else your website ranks won’t be able to help you, despite your consistent efforts to be at the top. You just need to prepare yourself, as there is so much you have to do to make your keywords rank at top results and for the relevant audience.

To help you out with all these things, we are presenting you with this amazing SEO starter guide that will introduce you to some simple yet actionable steps to bring better Google ranking results for your keywords. 

Here’s a Checklist to You Need to Make Your Keywords Rank on Google 

Conduct Extensive Keyword Research

It’s not always the keywords you think should be targeted with your SEO ranking campaigns. You need to pick up the best keyword research tools to know about the density of the keywords you have been targeting. When you are picking up the keywords, here are the things that should be taken into the consideration:

Start by Improving Your On-Site SEO

On-Site SEO is one of the most effective ways to make your keywords rank organically. Just by optimizing your website pages according to Google’s algorithms, you will be able to witness the change in your ranking results. Here is what you need to do for on-Page SEO:

Get Familiar with the Ranking Algorithms of Google

We all know how Google keeps making amendments in its ranking algorithms. If you want to achieve long-term success then you must keep yourself updated with what’s coming new. There are many great resources that you can use to keep track of major changes in search engine algorithms like Moz’s Google Algorithm Change History or Google Webmaster Central. This way you can keep track of all the important information to gain better ranking results.

Evaluate the Current Performance of Your Website

If you really wish to improve the rankings of your keywords then you must do some groundwork. You should know what exactly is the condition of your website ranks and how well they are likely to perform. There are so many tools that you can use to perform this task. You have to run some important tests on your website to check its speed and health. However, if you require professional assistance for this task then don’t think twice before hiring Best SEO Services Agency.

Keep an Eye on Competitors

After you have got settled with the evaluation of the current position of your website, it’s time to move on to the next step. You need to see what your competitors are already doing. There are multiple ranking factors and you need to keep your eyes on those that correlate highly with website traffic and rankings like page authority, domain authority, content type, targeted keywords, etc. This would provide you a direction to move forward in. Keep looking for ways that differentiate your brand from others. 

Lower Down the Bounce Rate of Your Website

The next step is to work on the bounce rate of your website. This matters the most as bounce rate is considered as one of the most powerful ranking factors. Google would never bring your website to the top-ranking results if visitors landing on the website are bouncing back to other search results. Start optimizing your website and add more internal links to your content. Also, work on minimizing the loading time of your website so that it doesn’t take forever to load for the users. 

Keep Tracking the Results

So, at this point, you can’t just leave your SEO efforts unattended. Even if all your SEO strategies are yielding results and your website is in good ranks, you must track the results. You can use tools like Google Analytics or Google Search Console to see how well your strategies are performing. Make sure your content is properly optimized, is of high quality, and completely discoverable in the search results.

Boiling It Down…

This all brings us to the end of our blog. Hope these SEO tips could bring the results you have always desired! At first, you might get this feeling that Google won’t ever approve of your website to get better ranking results then you are not alone. Always keep in mind that SEO takes time to respond but always delivers long-term results. 

Need Professional Help for Better SEO Ranking Results? If you have been looking for a top-rated SEO agency with professionals then look no further and reach out to RankingXpress Digital. The team here is committed to implementing the strategies that not only boost your website ranks but also yield profitable results. Get more details about services at https://www.rankingxpress.com/.

What Kind of Businesses Need Local SEO Services?

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Summary: Are you a business selling in the local market? Do you wish to grab more and more lead conversions but confused about choosing SEO services? Read the blog to learn about types of business that are highly benefitted from local SEO.

Watch Our video to know about what kind of businesses need local SEO services?

 

Who said that SEO only works if you have a huge consumer base? Local or Global, SEO is one such revolution that works equally for all. Whether you are a big business giant or a small vendor catering to local consumers, you can be benefitted through Search Engine Optimization services; however, the course of services will change a little. 

Also Read: Is SEO Worth the Expense?

A good company like RaningXpress Digital, providing both local and global SEO services, knows the difference between the two needs, and provides their clients with the best. Even if the client is a layman (hardly having any know-how of technology and components), the experts at the company take care of everything and help them sign up with “Google My Business” as well. 

But only a few services provider know about the benefits associated with local SEO services, and hence rest differ with the idea. If you also have been one of the few who do not know whether their business type actually gets benefitted with local SEO or not then read the listing below. 

Is your industry type listed below?

1. Online Service Providers

Any business that is associated with online selling e-commerce has no other choice but to use Local SEO services to enhance their exposure in the market. Such online stores and businesses do not have a physical store top draw local footsteps. Hence, they need to draw attention by posting their services online on social media sites or via other inbound and outbound strategies. 

Local SEO has many parameters and components like Social Media Optimization, Keyword-Search related Contents, mobile optimization, etc., which expand the business presence and consumer base.

2. Medical Services and Clinics

Medical Services including Dentists, Cosmetic Clinics, Physicians, Chiropractors, Pediatricians, etc. need local search engine optimization for better reach. A physical clinic will definitely do a job in bringing local consumers with word-of-mouth. Still, your online presence, reputation management, and reviews will help strengthen the existing bond with patients and bring patients of other cities for reliable services. 

The online presence will help more and more patients to know about your clinics and their good practices. Once you get the services, your old patients or the new ones will easily locate you through Google Search. 

3. IT and other Professional Services

These days having an online presence is a new normal rather than having a physical address. It not only reduces the cost but helps eliminate the extra cost associated with the business. Therefore businesses like IT consultants, Website Developers, AMC Service Providers, and others should bank on local Search Engine Optimization. The local SEO services will help you gain new prospects and new customers for your companies. 

Also, if you have any doubt related to ‘how things will work,’ you should meet and consult with experts from the industry like RankingXpress Digital. They will clear your pertaining doubts and plan the course of Local SEO according to your need. 

4. Pet-care, Grooming Services, and Hospitals 

Pet care and services have gained a great import6nace among pet owners because of their busy schedule. They prefer to get their pets groomed so that they don’t have to cut slack of their time and make extra efforts. Therefore, if you have a business-related to pet care and grooming, you are the right contender for local SEO. 

As you plan to get search engine optimization done for your business, you tend to get an extra edge than your existing competitors. Now, you could be found first and approached by the target customers as you would be easily available via Google Search. SEO services will also work on your social media presence and online reputation. 

5. Real Estate Service Providers

If you are a real estate service provider, then you should value the need for local SEO more. SEO and Real Estate go hand-in-hand for the cause where one provides online presence and visibility where other seeks the same. Therefore, presence on bigger platforms like online social networking sites will expose your services the most among target buyers and sellers of properties. 

Also, you will able to update the best deals and requirements online with no helps. Online presence is like a huge broadcast channel where thousands will see your post of people at the time. In fact, you could be benefitted the most by the keyword-based research. Nowadays, people search for real estate properties and services with some popular terms. You can utilize such keywords to gain more traffic to your website. 

6. Home Repair and Maintenance Services

If your business falls under this category, then don’t shorten your breath. You can become a hot-shot service provider in your area if you use local SEO to get the desired exposure. These days, housewives, professionals and old folks love to get home repair and maintenance done with one click. 

In such a case, they tend to tale help of Google to find a provider nearby. Now, if you have implanted local SEO strategies, you will be listed first in the search result. However, you have not still got local SEO done; then your competitor may win the chance. 

Therefore, whether you provide plumbing services, house repair, gardening, HVAC maintenance, Cleaning or interior decoration, get search engine optimization done by the experts at RankingXpress and get benefited the most.

Don’t cut slack they need because you are a very small scale provider.

Only with proper exposure and online presence, you will become a large scale service provider with hundreds or customer waiting in line to get served by you. 

Lastly, the power of local SEO is still misjudged by a lot of businesses. You will be introduced with all the benefitswhen you will take help from the industry experts. 

Discuss your project with us. Get free consultation now!

Is SEO Worth the Expense?

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Is SEO Worth the expense? Does it continue to invest time and money in SEO to change Google’s algorithms and continue to pay off, these results too quickly? To determine whether SEO is, in fact, worth the expense and resources, you should consider carefully what “it” is that you want to get out of SEO investment.

SEO is not like how many people claim it. SEO is neither a static product nor a magical answer to all your business problems. SEO is a science; a constantly evolving practice that requires a human element to notice trends, patterns, and potential threats.

So, if you are curious to know if SEO is worth it – time and expense investment – read on. There are three important qualitative factors to consider before determining whether SEO is really worth the expense.

What can SEO do for your business?

While you have probably heard that SEO can develop your bottom line, this is only true when all stars align correctly. SEO is not a direct factor in increasing your company’s revenue — sales are a direct factor. SEO is a strong indirect factor that can help generate new revenue opportunities — but it is not the end-all-be-all.

So what does SEO do?

SEO services bring organic traffic to your website by properly ranking your website in search engines and providing a valuable user experience. User experience is an increasingly important ranking factor in SEO which is even more apparent with Google’s recent switch to make website speed a straight ranking factor!

For SEO to increase your bottom line, your website needs to be able to handle organic traffic and create funnels for sales. No call to action? Invisible Contact Information? No cost of organic traffic is going to help you.

Is Organic Traffic Better Than Paid Traffic?

Some people think that early traffic is better traffic. Other website owners consider the quality of traffic to be better. In addition, many business owners consider cheap traffic to be a better option.

It divides traffic into three categories:

Also Read: Complete SEO Audit checklist to boost website ranking

Below are comparison between SEO and PPC that make easier to understand is SEO worth the expense:

SEO delivers traffic slower than paid / PPC

If traffic speed is a big concern for you, then SEO may not be the best route to take initially. SEO takes time. When you do SEO on your website, you are essentially trying to earn popularity. When a website or page is online, it is one of the millions of people who have gone online on the same day!

SEO often gives higher quality visitors than PPC

People do not trust advertisements. Ad-blindness is a growing list of ad blockers that shows us that people are really fed up with advertisements.

More than 70% of people will happily scroll past advertisements to see organic results because organic results express more trust than paid advertisements. This trust takes the visitor to your website. The visitor knows that your website has earned its placement – it is not paid for directly.

As long as you are targeting the right keywords on the page and the value is provided after the visitor hits the website, your pay will be higher with organic than a paid visitor.

SEO saves more cost-effective visitor than PPC

PPC which means “pay per click” derives its name from the acquisition it provides. You pay for each click. When someone sees your PPC ad on Google, or Facebook, and they decide to see you, you pay for it. Cost-per-click (“CPC”) will be a variable rate based on the quality of your ad and the competition in your location. You can spend $ 1.00 per click or as much as $ 70 per click with PPC!

SEO services, on the other hand, are not based on a PPC basis. Once your website arrives on the first page of Google, you will start receiving organic clicks on your page. The beauty is, you do not pay for every click!

If you are currently spending $ 2000 per month on PPC, then an SEO strategy may ultimately allow you to spend less on PPC and get “free” clicks through organic search results.

Also Read: 7 Tested Techniques to Improve SEO Ranking on Google

SEO is an investment

Let’s first take the idea of ​​SEO as being an “expense” from your mind. SEO is an investment in your company. You are building a property by developing a website and content that will last as long as your company. Every dollar that is put into an SEO campaign will produce results that stay with your company. On the other hand, paid advertising (PPC) can gain a quick edge, but it will disappear immediately when you stop throwing dollars at it.

So, how much should you invest in SEO?

The amount can vary from agency to agency and industry to industry. Typically, you should expect to pay $ 300- $ 500 for some single location local, low-competition, local, SEO.

In addition, multi-location, national, and strong competition SEO will see recommendations from $ 1000- $ 6000 per month. The investment that is right for you will depend on what your goals are, the lifetime value of your customers, and how you are currently spending your marketing budget.

So, Is SEO Worth the Expense?

If your marketing budget allows, search engine optimization is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to get free traffic.

If you have a small, one-man shop, SEO is still a very important investment, but it may make more sense for you to perform SEO on your own to hire an agency to handle it.

Final Words

By observing all the points mentioned above, the end result comes out to be that SEO is a valuable investment and worth the expense that can help your business grow and flourish forever.

Discuss your project with us. Get free consultation!

How to grow your business during coronavirus (covid19)?

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Tough times calls for togetherness & we will fight against COVID 19 by combining efforts of our Government and Civil Society, said Prime Minister, Narendra Modi in one of his tweets on Twitter. We are all aware of his bold steps to safeguard the citizens of the country by performing exceptional services to fight against the global pandemic.

narendra_modi-Tweets-rankingxpress
https://twitter.com/PMOIndia/status/1284143696770818048

Before we begin to dive into our topic, we hope all of you are in the best of your health and taking appropriate measures to stay safe during these tough times.

We are all familiar with the nuisance created by the global pandemic and the turmoil it has created in our lives and particularly in how businesses operate.

The lockdown imposed by the government has drastically impacted every business sector and continuing to do so. The biggest hits have been taken by businesses that are start-ups due which many chose their operations to shut down and too many they are working with disruptions.

In one of the surveys conducted by FICCI (Federation of Indian Chambers of Commerce & Industry) jointly with Indian Angel Network, they have found that,

70 percent of start-ups stated that their businesses have been impacted by COVID-19. 12 percent of strt-ups have shut operations and 60 percent are operating with disruptions.

-FICCI Said

Even moderate to high scale businesses have taken the blow of downfall in this world-scale virus shutdown. However, these tough times should not make us sit down and wait for it to end.

Online marketing has become the key of the hour for businesses to turn the tables upside down by working in these extreme times and respond to the crisis with a definite plan.

Are we dealing in the right way with our customers?

There are several questions marketers must ask themselves to indulge in better performance during COVID-19 for upscaling their business.

  1. Can we add more value to our customers? If yes, what are the ways we can?
  2. Does our current approach suit our business objective?
  3. Is our website ranking well enough with current SEO strategies? We’ve made a SEO audit checklist, check it now!
  4. Are we complying with the business guidelines imposed during unlock?

Don’t just ask, start creating!

If one of the main aims of your business is to create thought leadership for your company, do it right away. The ever-growing need for content has brought us to another era where the success of any business is really ‘content’, and we all know that content is the king in every aspect.

What all we can create and do?

  1. To empathize with the customer, we must create content illustrating that we care for them in every aspect.
  2. Create blogs, articles, social media posts, videos to help the customers rather than sell. How about you learn some social media tips right now and begin harvesting positive ROI’s?
  3. Build engagement with our customers on places where they are most active. Give powerful customer service experience to build powerful conversations to increase brand reputation.
  4. Reach out to customers and help solve challenges that they are facing with your brand or services.

These are just a few points that marketers must deal with their businesses and also grow in unlikely times.

How about we look into some useful considerations for businesses to grow in COVID-19 situations?

  1. Grow Digitally: Businesses should leverage every aspect of digital marketing in their marketing plans during this time. PPC, Google Ads, Social Media Marketing, SEO are the major players of digital marketing which can create better opportunity to reach to target audience. How you approach digitally is the key factor to consider for better growth of your business?
  2. Refine Social Profiles:Business that have transparent and informational social profiles are tend to attract more attention. Make sure that your customers can find you on platforms they are most active. Social Media Marketing is the growing need and you must learn effective tips to gain traffic to your website. Optimize your company pages and public profiles for better reach. It is a must to expand your LinkedIn network (if you are into B2B). Connect with eminent and industry experts to gain industry insights and leverage them into your marketing plans.
  3. Video Marketing: The best time to play with the odds is now. If your business has never included videos in the marketing plans, the right opportunity is now. Create a basic video plan and test it within your internal team and then see if it works with your target audience.
  4. Powerful Hashtags: Hashtags have never gone out of date for any business as it is the right time to research for branded hashtags that are gaining popularity in your relevant industry and use it wisely.
  5. Host Webinars or Go Live: Going Live and hosting webinars in such times is the easy to grow success plan. Pick a topic that resonates with your target audience and host a webinar on it.
  6. Invest in Chat: As businesses have moved into digital space due to Covid-19, investing in chat across different sectors of consumer goods is booming.

The best practices that we have shared with you will lead to the healthy growth of your business. The easiest way for your audience to grow along with you will be through careful optimization and catering to quality rather than focus on quantity.

At RankingXpress, we give you amazing insights into current trends and tips on growing your business digitally. Tune with us and we’ll help you deliver the best results.

Want to grow your business in this critical time consult with us!


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