Is SEO Worth the expense? Does it continue to invest time and money in SEO to change Google’s algorithms and continue to pay off, these results too quickly? To determine whether SEO is, in fact, worth the expense and resources, you should consider carefully what “it” is that you want to get out of SEO investment.
SEO is not like how many people claim it. SEO is neither a static product nor a magical answer to all your business problems. SEO is a science; a constantly evolving practice that requires a human element to notice trends, patterns, and potential threats.
So, if you are curious to know if SEO is worth it – time and expense investment – read on. There are three important qualitative factors to consider before determining whether SEO is really worth the expense.
While you have probably heard that SEO can develop your bottom line, this is only true when all stars align correctly. SEO is not a direct factor in increasing your company’s revenue — sales are a direct factor. SEO is a strong indirect factor that can help generate new revenue opportunities — but it is not the end-all-be-all.
SEO services bring organic traffic to your website by properly ranking your website in search engines and providing a valuable user experience. User experience is an increasingly important ranking factor in SEO which is even more apparent with Google’s recent switch to make website speed a straight ranking factor!
For SEO to increase your bottom line, your website needs to be able to handle organic traffic and create funnels for sales. No call to action? Invisible Contact Information? No cost of organic traffic is going to help you.
Some people think that early traffic is better traffic. Other website owners consider the quality of traffic to be better. In addition, many business owners consider cheap traffic to be a better option.
If traffic speed is a big concern for you, then SEO may not be the best route to take initially. SEO takes time. When you do SEO on your website, you are essentially trying to earn popularity. When a website or page is online, it is one of the millions of people who have gone online on the same day!
People do not trust advertisements. Ad-blindness is a growing list of ad blockers that shows us that people are really fed up with advertisements.
More than 70% of people will happily scroll past advertisements to see organic results because organic results express more trust than paid advertisements. This trust takes the visitor to your website. The visitor knows that your website has earned its placement – it is not paid for directly.
As long as you are targeting the right keywords on the page and the value is provided after the visitor hits the website, your pay will be higher with organic than a paid visitor.
PPC which means “pay per click” derives its name from the acquisition it provides. You pay for each click. When someone sees your PPC ad on Google, or Facebook, and they decide to see you, you pay for it. Cost-per-click (“CPC”) will be a variable rate based on the quality of your ad and the competition in your location. You can spend $ 1.00 per click or as much as $ 70 per click with PPC!
SEO services, on the other hand, are not based on a PPC basis. Once your website arrives on the first page of Google, you will start receiving organic clicks on your page. The beauty is, you do not pay for every click!
If you are currently spending $ 2000 per month on PPC, then an SEO strategy may ultimately allow you to spend less on PPC and get “free” clicks through organic search results.
Let’s first take the idea of SEO as being an “expense” from your mind. SEO is an investment in your company. You are building a property by developing a website and content that will last as long as your company. Every dollar that is put into an SEO campaign will produce results that stay with your company. On the other hand, paid advertising (PPC) can gain a quick edge, but it will disappear immediately when you stop throwing dollars at it.
The amount can vary from agency to agency and industry to industry. Typically, you should expect to pay $ 300- $ 500 for some single location local, low-competition, local, SEO.
In addition, multi-location, national, and strong competition SEO will see recommendations from $ 1000- $ 6000 per month. The investment that is right for you will depend on what your goals are, the lifetime value of your customers, and how you are currently spending your marketing budget.
If your marketing budget allows, search engine optimization is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to get free traffic.
If you have a small, one-man shop, SEO is still a very important investment, but it may make more sense for you to perform SEO on your own to hire an agency to handle it.
By observing all the points mentioned above, the end result comes out to be that SEO is a valuable investment and worth the expense that can help your business grow and flourish forever.
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