The process of optimizing mobile apps for app stores like the Apple App Store and Google Play Store to increase their exposure and discoverability is known as app store optimization (ASO). To do this, carefully chosen keywords must be used, an appealing app title and icon must be created, detailed descriptions must be provided, images and videos must be used to demonstrate the functionality of the app, and ratings and reviews must be actively managed. In a cutthroat mobile app market, ASO is essential for drawing users, boosting downloads, and maintaining an app's success.

Certain ASO and SEO techniques are similar to each other. For instance, optimization for the app title, name, and URL, app rating and reviews generation, keyword research for app searchers, etc. are some strategies that are similar to SEO tactics.

There are certain factors associated with the ranking of Apple or Android’s app store. You need to complete certain things to get a higher ranking. For instance, the number of purchases made, installs, keywords relevant to an app, etc. Being a top app store optimization company, RankingXpress drives profitable results for an app.

You need to concentrate a lot on the app description and app title. It needs to align with the app’s functionality while revolving around keywords users often type to look for an app.

It is a personal choice and it relies on the KPIs you want to measure. The tools could be proper if you need to concentrate on certain performance factors. Consult our company for implementing these tools to boost app ranking.

With the increasing need for app store optimization, it has become essential to work with an ASO expert, like RankingXpress. We work on various app stores to understand the search engines, algorithms, keyword optimization, and app analytics to help your app rank higher organically.

Since app stores form a connection between customers and businesses, ASO is crucial today. With ASO, your app is likely to appear in the top search engine results. Hence, your app will become famous in the app store localization while standing apart from the crowd.

Our team first understands the marketing objectives of our clients and their expectations from ASO. So, we work closely with them to estimate their budgets. Depending on all these factors, we share a custom quote with a client as per their budget.