SEO Starter Guide: 7-Easy Steps to Improve Your Keyword Rankings on Google

  • Posting Date :  Jun 22, 2023
  • Views :  389

Top ranking keywords on Google have become paramount to success for any online business. Everyone wants their website to be at the top of Google for any given keyword or search term. Well, that isn’t impossible to achieve if you are doing your SEO practices in the right direction. 

Keyword ranking is a repeatable process that requires consistency, creativity, and commitment. If all this seems too much, you can always consider hiring a reputed digital marketing agency to help you out.

Before we move ahead, let me ask you a simple question.

Do you want to drive loads of traffic to your website? Well, your answer would obviously be “YES” because who doesn’t?

People often assume that higher website traffic equals higher revenue. But unfortunately, this is not how it works. There are possibilities that your website will get immense traffic but your revenue will not boost at all.

In simple words, you need to attract the right audience or else your website ranks won’t be able to help you, despite your consistent efforts to be at the top. You just need to prepare yourself, as there is so much you have to do to make your keywords rank at top results and for the relevant audience.

To help you out with all these things, we are presenting you with this amazing SEO starter guide that will introduce you to some simple yet actionable steps to bring better Google ranking results for your keywords. 

Here’s a Checklist to You Need to Make Your Keywords Rank on Google 

Conduct Extensive Keyword Research

It’s not always the keywords you think should be targeted with your SEO ranking campaigns. You need to pick up the best keyword research tools to know about the density of the keywords you have been targeting. When you are picking up the keywords, here are the things that should be taken into the consideration:

  • Pick up the keyword with better volume, but not too much.
  • Select the keyword that is relevant to your business.

Start by Improving Your On-Site SEO

On-Site SEO is one of the most effective ways to make your keywords rank organically. Just by optimizing your website pages according to Google’s algorithms, you will be able to witness the change in your ranking results. Here is what you need to do for on-Page SEO:

  • Use content that is interesting and relevant to your audience.
  • Incorporate Keywords in the first 100 words of your content wisely.
  • Start building more and more outbound links to bring attention to your website.
  • Write Captivating Meta Titles and descriptions for each website page.
  • Make use of high-performing keywords in the URLs.
  • Post lengthy content and use keywords throughout your content strategically to make it discoverable in search results.
  • Leverage internal linking to strengthen your website linking structure.

Get Familiar with the Ranking Algorithms of Google

We all know how Google keeps making amendments in its ranking algorithms. If you want to achieve long-term success then you must keep yourself updated with what’s coming new. There are many great resources that you can use to keep track of major changes in search engine algorithms like Moz’s Google Algorithm Change History or Google Webmaster Central. This way you can keep track of all the important information to gain better ranking results.

Evaluate the Current Performance of Your Website

If you really wish to improve the rankings of your keywords then you must do some groundwork. You should know what exactly is the condition of your website ranks and how well they are likely to perform. There are so many tools that you can use to perform this task. You have to run some important tests on your website to check its speed and health. However, if you require professional assistance for this task then don’t think twice before hiring Best SEO Services Agency.

Keep an Eye on Competitors

After you have got settled with the evaluation of the current position of your website, it’s time to move on to the next step. You need to see what your competitors are already doing. There are multiple ranking factors and you need to keep your eyes on those that correlate highly with website traffic and rankings like page authority, domain authority, content type, targeted keywords, etc. This would provide you a direction to move forward in. Keep looking for ways that differentiate your brand from others. 

Lower Down the Bounce Rate of Your Website

The next step is to work on the bounce rate of your website. This matters the most as bounce rate is considered as one of the most powerful ranking factors. Google would never bring your website to the top-ranking results if visitors landing on the website are bouncing back to other search results. Start optimizing your website and add more internal links to your content. Also, work on minimizing the loading time of your website so that it doesn’t take forever to load for the users. 

Keep Tracking the Results

So, at this point, you can’t just leave your SEO efforts unattended. Even if all your SEO strategies are yielding results and your website is in good ranks, you must track the results. You can use tools like Google Analytics or Google Search Console to see how well your strategies are performing. Make sure your content is properly optimized, is of high quality, and completely discoverable in the search results.

Boiling It Down…

This all brings us to the end of our blog. Hope these SEO tips could bring the results you have always desired! At first, you might get this feeling that Google won’t ever approve of your website to get better ranking results then you are not alone. Always keep in mind that SEO takes time to respond but always delivers long-term results. 

Need Professional Help for Better SEO Ranking Results? If you have been looking for a top-rated SEO agency with professionals then look no further and reach out to RankingXpress Digital. The team here is committed to implementing the strategies that not only boost your website ranks but also yield profitable results. Get more details about services at

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