Every passing year, many old SEO trends gradually sink into oblivion and many new surfaces to make another history. But every year, trends that drive into the SEO industry depend upon factors surrounding the consumer market and Google Algorithm changes. 

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Similarly, this 2021 and whole world awaits new SEO trends to follow and act up on. However, a few people in your knowledge might also be thoughtful about its relevance because almost every field has some setback after a pandemic struck the cord. 

For such people, it would be mandatory to know that SEO is not going anywhere. In fact, it will grow to be stronger and bigger. Moreover, with time, every organization will have to optimize their website presence according to the changes made by Google Updates.

SEO will emerge and remain evergreen

Many articles in 2020 claimed that SEO would sink into oblivion in 2021 to never to come back. SEO will remain intact with the arrival of some new updates and some old trends being reabsorbed in other divisions of digital marketing. 

This year, search engine optimization will give more importance to local SEO, and other parameters like structured data will seep in. All in all, SEO 2021 is going to be more competitive and highly technical. 

It will even challenge SEO experts to learn the new trends and become adaptable as soon as possible. But before you all get overwhelmed about the hard work needed in the future, let us first learn about the SEO trends in 2021.

You can also read: 7 Tested Techniques to Improve SEO Ranking on Google

The new SEO trends of 2021 to become more relevant 

• User metrics will decide the webpage ranking

Google will implement a new methodology named ‘Core Web Vitals’ to rank websites for better user experiences. It will now trust User Metrics to make the final decision about websites’ ranking on SERPs. This new methodology will be a tie-breaker when two or more websites have relevant and high-quality content.

Also, core web vitals will help webpages to qualify for Top Stories on Google Bar.

How will you do it?

Core web vitals have multiple factors to improve on. Overall you will have to improve vitals, including page contents, page speed, UX report, etc.

• Mobile-indexing will become more stricter

In 2016, Google took this erstwhile decision of ranking websites based on their mobile version instead of the desktop version. However, the implementation took more considerable time than thought. Now, Google has made it a clear verdict. Now, Google has completed the process. Its transition will start from March 2021. The websites with no mobile version will be ruled out while ranking on search pages. 

How will you do it?

Get to know the checklist prepared by Google and implement it as soon as possible. You should make sure that your mobile version responsive. 

• EAT factors will make the bigger picture

EAT stands from Expertise, Authority, and Trustworthiness. Although it is a controversial topic in the SEO world, yet it has immense use. It is slightly on the fair side to say that Google cannot accurately answer EAT-related questions; however, it can still check whether the content present on certain websites is relevant to the search phrase or not. 

How will you do it?

To implement EAT factor, you will have to follow secure protocols and strengthen your backlinks. Old backlinks will also do wonders in this case. 

• Local SEO will be more complex

In the beginning, Google served suggestions based on the proximity to the local user (searcher). It sometimes allowed users to land to the best services nearby, and sometimes they felt cheated. 

However, over the course of time, Google shifted its parameters and influenced local businesses a lot with its new tools. With GMB (Google My Business), it has opened new proximity for service providers to stay afloat at the front. 

But with this, the complexity has risen. That can only be eased if the experts have full command over GMB and its new features. 

How will you do it?

You can overcome the obstacles by getting trained in GMB and its implications. You should fully optimize your Google My Business listings and upgrade every attribute, including reviews, questions & answers, correct address, communication information, etc.

• Backlinks will phase out, and web of entities will rise

With the passing of time, Google has collected more than 5 billion entities, not only people but also songs, movies, books, companies, etc. This number has to grow bigger in the coming year, which will have a visible impact on Search Engine Algorithms. 

Moreover, why wait for the future while Google has already started implementing entities based on web ranking rather than based on Backlinks. The model will help Google understand the trustworthiness of various companies catering to the same services or relatable products in the online market. 

How will you do it?

This task can be a tad more complicated with respect to backlinks and related keywords. Here the organizations will have to define entities related to business/products, claim their GMB profile, etc. Here, the use of structured data will work wonders.

• Artificial intelligence will govern search fully

Google has been taking a great leap in AI (Artificial Intelligence) since time immemorial. It started with RankBrain in the year 2015 and then culminated into BERT in the year 2019. It made it pretty feasible for Google to answer queries in a better way and produce search results. 

In the series, BERT has become the most renowned tool and has been used nearly 100% for queries in the English Language. With the help of BERT, it will be easy to get the gest of queries made by users to answer it in better ways even if the searched phrase has incorrect spellings, lexical ambiguity, etc. 

How will you do it?

For utilizing BERT efficiently, websites will have to produce content for users, not for Google search. You will have to place keywords more sincerely rather than stuffing in awkwardly. It will require great command over writing skills. 

• Structured data will manifest everywhere 

Structured data implementation has never been a new thing in the SEO world. It has been there for many years, but its importance has grown over time. With many recipe websites trending in recent decades, it has been fruitful for a neat presentation.

In 2021, when local SEO will become of more importance, structured data will be coherently used. Local businesses, with its help be able to mark their company address and details for better search results. 

How will you do it?

Gaining Expertise in structured data will force you to learn HTML and imply it with Structured Data Markup Helper. You can also do it manually or ask the help of experts. 

• Google will be more specific in search with the use of BERT 

Googlenow has a more powerful tool BERT (Bidirectional Encoder Representations from Transformers), which will help to retrieve the smallest of the content from the webpage. With the help of BERT, it will be able to search exact phrases as asked by a web surfer. With this tool, users’ queries will be answered more precisely rather than jumbling them up into the web of irrelevant webpages. 

How will you do it?

To match up with this trend of SEO 2021, you will have to be very specific about your content. You may add FAQ schema and questions to be more specific. 

So, follow the above trends and stay afloat!! SEO will never lose its relevance!!

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